Responsibilities

• Team Leadership and Department Management
• Supervise, coach, and develop direct-report staff within the Marketing and Community Engagement Program.
• Assign work, monitor progress, and ensure team projects are completed on time and in alignment with department priorities.
• Conduct regular one-on-ones, team meetings, and performance feedback conversations.
• Support staff accountability, professional growth, and cross-functional coordination.
• Maintain workflows, calendars, and processes that improve execution across marketing, outreach, Nice Package, and events.
• Partner with the Senior Director to implement annual goals, priorities, and performance expectations for the department.
• Marketing, Patient Acquisition, and Service Promotion
• Carry out Prisma’s marketing and community engagement strategy as set by the Senior Director of Marketing and Community Relations.
• Translate strategic priorities into coordinated campaigns and content across digital, web, social media, and community-facing channels.
• Lead marketing efforts that increase awareness of Prisma’s services, generate new patient interest, support retention and re-engagement, and increase awareness and utilization of eligible services.
• Oversee day-to-day website and social media execution, including content updates, audience engagement, and alignment with Prisma’s brand and messaging.
• Support digital improvements that strengthen customer experience and create clearer pathways from web traffic to appointments.
• Provide marketing support for development efforts through assigned website updates and social media promotion.
• Community Engagement, Events, and Nice Package
• Lead community visibility efforts that increase awareness, recognition, and trust in Prisma.
• Oversee outreach, community engagement, and event participation carried out through direct-report staff, and attend high-priority events as needed.
• Ensure that outreach materials, event presence, and community-facing activities support Prisma’s brand, audience goals, and service-awareness priorities.
• Supervise the Program Coordinator responsible for day-to-day Nice Package operations, including inventory, fulfillment, postage, and replenishment.
• Ensure Nice Package supports Prisma’s community engagement and audience growth goals, including strategic deployment at key outreach events and stronger pathways to Prisma web pages and appointment opportunities.