Marketing Communications Strategist II

Rochester, NY (On-site)

$55K/yr – $87K/yrMid Level2+ years expFull time

Posted 17 hrs ago

Job Summary

Own and drive communications and marketing across print, digital, and social channels, from strategy and content creation to metrics reporting and vendor coordination.

  • Leads digital content management and promotional asset production
  • Tracks marketing metrics and reports on performance

Job Description

Responsibilities

  • Develops, coordinates, and executes communications, marketing, and social media strategies. Assesses the effectiveness of strategies to improve content and ensure a consistent and seamless user experience
  • Creates, writes, and produces content for print and internet medias. Updates and maintains marketing publications to ensure accuracy
  • Serves as a digital content manager and creator for website and social media pages. Ensures content is up-to-date and creates promotional assets
  • Supports university media relations and the application of public relations campaigns
  • Prepares presentations and marketing/communication updates. Collects and reports on marketing metrics. Maintains marketing metrics records
  • Coordinates related content and publication needs, graphic arts design, and printing. Coordinates the printing of publications and marketing materials using on- and off-campus vendors
  • Other duties as assigned

Requirements

  • Bachelor's degree in related field
  • 2 years of relevant experience
  • Equivalent combination of experience and education may be considered
Rochester Institute of Technology logo

Rochester Institute of Technology

At Rochester Institute of Technology, we shape the future and improve the world through creativity and innovation. As an engaged, intellectually curious, and socially conscious community, we leverage the power of technology, the arts, and design for the greater good.Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with over 21,400 students and more than 154,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. At RIT, we are always on to something amazing.Jobs at RIT: external candidates applying for faculty and staff positions need to apply for positions online at http://careers.rit.edu.

Founded in 2003
Rochester, New York, USA
9.4K employees (571 in marketing)

Salaries

Posted range

$55K/yr – $87K/yr

Taken straight from the job posting.

Marketing Communications median pay in the United States

$85K/yr

Most pay falls between $69K and $114K. Based on 788 salaries.

See all Rochester Institute of Technology salaries

Funding

Total Funding
$29.1M
Last Raise
$7.1M
Grant, 2 months ago

Funding History

  • Jan 2026
    Grant
  • Nov 2024
    Grant
  • Oct 2024
    Grant • $7.1M

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$309K
Traffic Source Mix
Search
44.2%
Direct
50.3%
Referral
4.4%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~9.4K
Rochester Institute of Technology logo

Marketing Communications Strategist II

Rochester Institute of Technology · Rochester, NY · On-site