Marketing and Communications Specialists

Responsibilities

• Develop and execute comprehensive marketing strategies across digital, print, and social media channels to increase brand awareness and engagement.
• Manage marketing automation tools and CRM systems to streamline campaigns, nurture leads, and analyze performance metrics.
• Create engaging content including blog posts, social media updates, email campaigns, and marketing collateral aligned with brand voice and audience interests.
• Oversee the planning, implementation, and optimization of social media advertising campaigns on platforms like LinkedIn.
• Conduct web analytics reporting using tools like Google Analytics to monitor campaign effectiveness, website traffic, and user engagement.
• Coordinate cross-functional collaboration with service management, sales teams, and external agencies to ensure cohesive messaging and campaign success.
• Lead marketing project management efforts by budgeting resources, setting timelines, and tracking deliverables to meet strategic goals.
• Prospecting & pipeline development (B2B): Identify, research, and qualify prospective organizations aligned to Blacktip’s ideal customer profile for IT services and/or software; build targeted lists by industry, role, and buying signals using multiple tools, including but not limited to LinkedIn Sales Navigator and Apollo.io.
• CRM management: Maintain accurate account/contact records, track outreach and outcomes, manage lead stages, and support simple pipeline/activity reporting so leadership has clear visibility into progress in the CRM.
• Event hosting & coordination: Help plan and host Blacktip events (e.g., networking, customer/partner gatherings); manage invites, registrations, run-of-show, and post-event follow-up.

Requirements

• The ideal candidate has 5 or more years of experience in a technology focussed industry.
• Proven experience in digital marketing including SEO, content marketing, demand generation marketing, and performance marketing strategies.
• Strong proficiency with Adobe Creative Suite (Photoshop, Illustrator), Google Analytics, Google AdWords, and marketing automation platforms.
• Demonstrated ability to manage marketing, advertising or public relations teams effectively while fostering a collaborative environment.
• Excellent content writing skills with the ability to craft compelling messages tailored for B2B audiences across multiple channels.
• Knowledge of web analytics reporting tools for data-driven decision making; familiarity with CRM systems is essential.
• Experience in managing social media advertising campaigns on platforms such as Facebook Ads and LinkedIn Ads.
• Ability to handle multiple projects simultaneously with strong organizational skills; experience in print advertising is a plus.
• Experience: * B2B marketing: 5 years (Required)