Marketing and Communications Director

Madison, WI (On-site)

$90K/yr – $129K/yrDirector/Executive7+ years expFull time

Posted 4 hrs ago

Job Summary

Own and oversee strategic communications and day-to-day operations to align with university goals, directing media relations, policy development, and cross‑unit collaboration.

  • Own the development and execution of strategic marketing and communications initiatives across multiple audiences
  • Direct and mentor teams and manage cross-functional projects
  • Establish and maintain media relationships and organizational partnerships

Job Description

Responsibilities

  • - Audits and directs day-to-day operational plans to align with strategic initiatives and to meet established objectives
  • - Develops, implements, and monitors strategic communication initiatives for designated audiences and internal stakeholders to maximize engagement and strengthen collaboration efforts
  • - Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
  • - Identifies, establishes, and directs media relationships and partnerships with internal and external sources
  • - Identifies, proposes, and implements new or revived operational policies and procedures

Requirements

  • At least seven (7) years of progressively responsible professional experience in communications, marketing, public relations, or a related field.
  • Experience developing and implementing strategic marketing or communications initiatives across multiple audiences and channels, including coordinating stakeholders and managing complex projects.
  • Experience communicating complex research, technical, or complex subject matter to various audiences.
  • Demonstrated experience directing the work of others, including coordinating assignments, providing feedback, or leading project teams.
  • Exceptional writing, editing, and verbal communication skills, including the ability to produce clear, accurate, and compelling content.
  • Experience advising organizational leaders and collaborating with internal and external stakeholders on communications strategy.
  • Demonstrated ability to establish priorities, exercise sound judgment, and manage competing demands in a complex organizational environment.

Preferred

  • Experience working in a research-intensive university, academic division, research institute, or similarly complex organization, with an understanding of academic culture and institutional decision-making.
  • Experience supervising, coaching, and developing professional marketing or communications staff.
  • Experience developing audience-focused marketing strategies including digital campaigns, audience research, analytics, or strategies supporting student recruitment and enrollment.
  • Experience leading research communications, media relations, or thought leadership initiatives that strengthen organizational reputation and visibility.
  • Experience establishing or improving marketing and communications operations, including workflows, editorial planning, resource allocation, and coordination across multiple units.
  • Experience advising senior leaders on sensitive issues or high-profile reputational opportunities.
  • Experience managing budgets, external vendors, or agency relationships.

Benefits

  • Generous vacation, holidays, and paid time off
  • Competitive insurances and savings accounts
  • Retirement benefits
University of Wisconsin-Madison logo

University of Wisconsin-Madison

In achievement and prestige, the University of Wisconsin–Madison has long been recognized as one of America's great universities. A public, land-grant institution, UW–Madison offers a complete spectrum of liberal arts studies, professional programs and student activities. Spanning 936 acres along the southern shore of Lake Mendota, the campus is located in the city of Madison.

Madison, Wisconsin, USA

Salaries

Posted range

$90K/yr – $129K/yr

Taken straight from the job posting.

Marketing Communications median pay in the United States

$87K/yr

Most pay falls between $68K and $115K. Based on 822 salaries.

See all University of Wisconsin-Madison salaries

Marketing Team

Median Tenure
7.7 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$24.8M
Last Raise
$2M
Grant, 1 years ago

Funding History

  • Sep 2024
    Grant • $2M
  • Aug 2024
    Grant • $400K
  • Jun 2024
    Grant • $1.3M

Traffic Signals

Monthly Google Ads Budget
$783.8K
University of Wisconsin-Madison logo

Marketing and Communications Director

University of Wisconsin-Madison · Madison, WI · On-site