Marketing & Communications Manager (Lawrence, MA)

Responsibilities

• Marketing & Brand
• Manage marketing projects from initial concept through execution, helping ensure projects stay on schedule and meet established objectives.
• Develop marketing content for a variety of channels, including email, direct mail, digital advertising, website, social media, branch materials and other member communications.
• Partner with business lines and branch teams to understand their goals and develop marketing approaches that support their needs.
• Support local and community-based marketing efforts that build awareness of BrightBridge within the communities we serve.
• Help ensure consistent application of the BrightBridge brand, voice and messaging across marketing channels.
• Review campaign performance and other marketing results and use those insights to help improve future efforts.
• Coordinate with agencies, media partners, printers and other outside vendors as needed.
• Communications
• Develop and edit clear, engaging communications for internal and external audiences.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, business or a related field, or equivalent professional experience.
• Minimum of five in marketing, communications, public relations or a related field, with demonstrated experience in both marketing and communications.
• Strong writing, editing and proofreading skills, with the ability to adjust tone and messaging for different audiences and channels.
• Demonstrated experience developing and executing multi-channel marketing campaigns.
• Experience developing internal and external communications for a variety of audiences.
• Experience managing projects involving multiple stakeholders, deadlines and deliverables.
• Strong interpersonal skills and the ability to work effectively with team members at all levels of an organization, including senior leadership.
• Ability to take a project from an initial idea or business need through execution with appropriate direction and support.
• Strong organizational skills and attention to detail.
• Comfortable working in a collaborative environment where priorities can change and team members regularly support one another across responsibilities.

Preferred

• Workvivo or a similar employee communications or engagement platform is a plus.
• Experience in financial services, banking or credit unions is helpful but not required.