Responsibilities

• Develop customer-facing marketing communications that support product launches, strategic initiatives, regional growth programs, and commercial objectives.
• Own the creation of brochures, application stories, customer success stories, white papers, videos, presentations, infographics, sales enablement materials, email content, and other marketing communications assets.
• Translate complex technical concepts into compelling customer-focused messages that clearly communicate business value.
• Maintain consistency of messaging, positioning, branding, and voice across all ORT communications globally.
• Support product lifecycle communications including new product introductions, product updates, migration messaging, and product discontinuance communications.
• Partner closely with the Digital Marketing Specialist to develop content supporting web, social media, email marketing, paid advertising, demand generation campaigns, and promotional activities.
• Coordinate content calendars, campaign messaging, creative asset development, and launch communications across functional teams.
• Ensure marketing communications content is optimized for use across traditional and digital marketing channels.
• Align global ORT communications initiatives with broader OMRON marketing campaigns and regional marketing activities where appropriate.
• Leverage market feedback, competitive insights, campaign performance data, and stakeholder input to improve communications effectiveness.

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Communications, Journalism, Business Administration, or a related field.
• Minimum 3-5 years of experience in marketing communications, content marketing, public relations, demand generation, or related B2B marketing roles.
• Demonstrated experience creating and executing customer-facing marketing communications programs.
• Experience working with cross-functional teams including Marketing, Product Management, Sales, Engineering, and external agencies.
• Experience supporting industrial technology, automation, robotics, manufacturing, or other technical B2B markets is preferred.

Preferred

• Strong ownership mindset with a bias toward action and execution.
• Exceptional written, editing, storytelling, and verbal communication skills.
• Proven ability to communicate complex technical concepts in a clear, concise, and engaging manner.
• Graphic design skills with proven experience developing strategy, content, and layout in Adobe platforms such as Illustrator, InDesign, and Photoshop.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Excellent analytical and problem-solving skills with strong attention to detail.
• Ability to collaborate effectively across Product Management, Marketing, Sales, Engineering, Technical Support, and regional teams.
• Ability to use data and market feedback to improve communications effectiveness and campaign performance.
• Knowledge of marketing communications best practices across traditional and digital channels.
• Proficiency with Microsoft Office tools and familiarity with CRM, analytics, or marketing automation platforms.