Marketing Communications Specialist

Responsibilities

• Develop and implement marketing communication plans that support company goals and brand positioning.
• Create engaging written content for websites, newsletters, promotional materials, email campaigns, and approved social media platforms.
• Maintain consistent brand messaging, tone, and visual communication across all company marketing channels.
• Coordinate the preparation and distribution of customer announcements, product updates, company news, and promotional communications.
• Collaborate with the marketing team to develop campaigns that increase brand visibility and customer engagement.
• Manage editorial calendars, content schedules, and marketing communication deadlines.
• Monitor customer feedback, online engagement, and campaign performance to identify opportunities for improvement.
• Assist in developing email marketing campaigns and customer retention communications.
• Review marketing materials for accuracy, clarity, grammar, and consistency before publication.
• Coordinate with designers, content creators, and external marketing partners when necessary.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field preferred.
• Two or more years of experience in marketing communications, digital marketing, content creation, or a similar position.
• Excellent written and verbal communication skills.
• Strong proofreading, editing, and content development abilities.
• Familiarity with email marketing platforms, content management systems, and digital communication tools.
• Knowledge of social media management and online brand development.
• Ability to manage multiple projects, prioritize responsibilities, and meet deadlines.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office, Google Workspace, and common marketing software.
• Ability to work independently and collaborate effectively with a distributed team.

Preferred

• Previous experience in retail, e-commerce, consumer products, or the cannabis industry.
• Familiarity with cannabis marketing restrictions and responsible advertising practices.
• Experience with marketing analytics, campaign reporting, and customer engagement metrics.
• Knowledge of search engine optimization (SEO), content strategy, and email marketing.
• Experience using graphic design or content scheduling tools is an advantage.