Communications and Marketing Director

Responsibilities

• Market and Promote VFM - Develop and lead the marketing plan that promotes VFM as a whole. - Clarify and strengthen VFM’s brand, voice and messaging so families and churches quickly understand who we are and how we can help. - Grow VFM’s audience: podcast listeners, email/text subscribers, social media followers, resource users, and partner churches. - Plan campaigns for resource launches and live events. - Communicate with conference hosts on event planning and follow-up. - Track results and report monthly to leadership on reach, engagement, and response.
• Engage with AI - Bring passion for AI and implement AI tools across VFM’s communications and marketing, staying current on new tools and how ministries are using them.
• Shape the VFM Website - Work with Digital Ministry Director (Matt Jansick) on website strategy and experience. - Lead a strategic overhaul of the VFM website in 2027.
• Develop and Manage Social Media Strategy - Oversee existing social media channels: Facebook, Instagram, YouTube, LinkedIn, and X. - Use Hootsuite or a similar social publishing platform to schedule and manage posts across channels. - Stay current on new and emerging social media channels and recommend where VFM should be present. - Develop and oversee a strategic posting schedule that highlights weekly podcasts, live events, books and resources, and legacy content, working with VFM’s content creators and the Digital Ministry Director. - Monitor and respond to comments, questions, and direct messages promptly and with care; route pastoral or sensitive family needs to other VFM team members.
• Develop and Oversee Ministry Email/Texting Strategy - Work with the VFM team to set priorities for monthly emails (new podcasts, books, live events, articles, fundraising). - Write and review content and manage sends through our email platform (currently Constant Contact; changing soon). - Oversee Devotional Review and Publishing on the YouVersion Bible App - Review devotional plans drawn from VFM’s books and teaching for accuracy, clarity, and VFM’s voice before publishing. - Manage submission, publishing, and scheduling of VFM devotional plans on the YouVersion Bible app. - Promote new devotional plans across VFM’s channels and track engagement. - Support Donor Communication and Development - Partner with VFM’s development leaders to plan strategic donor communication throughout the year. - Gather and tell impact stories that show donors how their giving helps families follow Jesus. - Collaborate with Peter Rothermel (Church Networking) and Kristen Owens (Operations Manager) to create two annual fundraising mailings.

Requirements

• A love for Christ, for Scripture, and for families.
• At least three years of communications or marketing experience.
• Strong writing skills.
• Advanced design or web development skills not required, but comfort in using AI tools essential.

Preferred

• Basic graphic design skills preferred.

Benefits

• Retirement (401k) matching; three weeks of paid vacation; $600 per month health insurance stipend