Marketing Communications Manager

Responsibilities

• Strategy & Project Management - Develop and run an annual communications plan tied to programs, giving season, and organizational priorities. - Own the communications content calendar to support campaigns, programs, and events. - Manage communications projects end-to-end: timelines, deliverables, approvals, and follow-through. - Proactively flag priorities, capacity limits, and tradeoffs, and recommend what to do, not just what was asked. - Track analytics and key performance indicators, report monthly on what is working, and adjust strategy accordingly.
• Content Creation & Multimedia - Create engaging and inclusive social media content across multiple platforms using organizational brand templates, and manage scheduling and engagement. - Create and edit video, podcast, and other multimedia content, including short-form video for social, with accessibility features (e.g., captions, transcripts). - Produce educational Q&A sessions with clinicians, researchers, and other experts from start to finish: coordinate guests, prepare questions with the team, run the live or recorded session, and edit and share the content across channels. - Write, edit, and publish newsletters, blogs, press releases, and website content that builds health literacy and is culturally competent. - Gather and share family stories across channels and appeals. - Develop and adapt educational materials into formats that are easy to understand and accessible.
• Website, Marketing & Fundraising Communications - Own website content updates in WordPress and ensure content is accurate, user-friendly, and accessible. - Plan and execute communications for fundraising campaigns, including giving season, in partnership with the Director of Operations. - Promote community events, fundraising campaigns, and educational programs across digital and print channels. - Support public relations efforts, including media outreach and partner announcements. - Manage content on Hope for HIE's new community engagement platform, including educational resources, events, and program announcements, tailored to each member audience (families, extended family, researchers, and partners). - Support member engagement on the platform by planning regular content, prompts, and programming that keep the community active and connected.
• Collaboration & Systems - Work closely with the Executive Director, Director of Operations, program staff, and contractors to align communications with organizational goals and community needs. - Use and maintain communications tools and systems, including Google Workspace, Canva, Bloomerang (CRM), WordPress, our community engagement platform, video and audio editing tools, social media platforms, and analytics tools. - Ensure all communications reflect organizational branding, accessibility standards, and plain-language principles. - Use AI tools thoughtfully to streamline workflows, reduce administrative load, and increase capacity, while protecting family privacy and maintaining accuracy and our organization's voice.

Requirements

• 5-10 years of experience in communications, marketing, or public relations, preferably in a nonprofit, health, or advocacy-focused setting, including managing communications projects or campaigns independently.
• Experience producing, creating, and editing short-form video and audio content (e.g., StreamYard, Reels, Canva, Adobe Premiere, CapCut, Descript, or similar).
• Strong writing, editing, and storytelling skills with a focus on plain language and health literacy.
• Experience with social media strategy, content creation, scheduling, and analytics.
• Proficiency with WordPress and working knowledge of Canva, with knowledge of accessibility practices.
• Demonstrated ability to set priorities, manage multiple stakeholders, and push back constructively.
• Highly organized and efficient; comfortable working independently with minimal direction in a small, remote team.
• Hands-on experience using AI tools (e.g., Claude, ChatGPT, Descript, Canva AI) with purpose to work more efficiently, with sound judgment about privacy, accuracy, and when not to use them.
• Located in the Central or Eastern time zone.
• Ability to travel 1–2 times per year for events or meetings.

Benefits

• Flexible schedule
• Paid time off, paid holidays, and sick time
• Remote team environment
• Opportunities to grow within the organization
• Phone stipend