Marketing Communications Specialist

Responsibilities

• Develop marketing collateral, presentations, customer-facing materials, and clinical marketing documents using inputs from Product Management and subject matter experts. Translate approved messaging and technical information into clear, audience-appropriate content and design.
• Maintain consistent brand identity, tone, visual standards, and quality across channels. Coordinate required subject matter, clinical, and regulatory reviews before publication; maintain approved versions and retire outdated materials.
• Own an integrated editorial calendar and internal communications plan, including audiences, channels, timing, owners, approvals, and measures of effectiveness. Anticipate communication needs, propose approaches, and manage delivery rather than waiting for individual requests.
• Develop and coordinate employee and leadership communications for business updates, organizational changes, company initiatives, and town halls. Prepare executive messages, presentations, talking points, and supporting materials with appropriate review and approval.
• Select and manage communication channels that reach employees across locations, shifts, and office and manufacturing environments. Measure reach, engagement, employee understanding, and feedback; recommend improvements based on results.
• Partner with HR to develop and communicate the employer brand so external messaging accurately reflects MicroAire’s culture, values, and employee experience. Propose content plans aligned with HR’s talent attraction priorities and obtain HR approval for people-related content.
• Create career website content, employee stories, recruitment materials, and social media content that support talent attraction. Coordinate employee participation and maintain a consistent connection between the employer brand and company brand.
• Manage website content and routine CMS/WordPress administration, including content updates, publishing workflows, and coordination with technical partners for development or complex issues.
• Plan, create, schedule, and publish approved social media content. Monitor channel performance and use insights to improve content relevance and engagement.
• Organize and maintain a searchable content and asset library with clear version control, usage permissions, and approval status. Coordinate freelancers and agencies as needed, managing briefs, deliverables, timelines, and agreed budgets.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Graphic Design, or a related field plus at least three years of relevant communications and content development experience; or at least five years of directly related experience in lieu of a degree.
• Demonstrated writing, editing, graphic design, and layout capabilities, supported by a portfolio of relevant work.
• Proficiency with Adobe Creative Suite and/or Canva, presentation tools, and WordPress or a similar CMS.
• Ability to manage website content and routine CMS administration; web development expertise is not required.

Preferred

• Medical device experience strongly preferred; experience in another highly regulated environment will also be considered.
• Experience with clinical or technical content, internal and executive communications, employer branding, social media planning, and content performance measurement preferred.