Manager, Product Marketing Communications (remote)

Responsibilities

• Serve as the MarComm partner to designated marketing teams and product portfolios.
• Lead the communications components of commercialization strategies and annual marketing plans.
• Develop product positioning, value propositions, differentiated messaging, messaging frameworks, and reasons to believe.
• Align key stakeholders around messaging, priorities, and launch strategies.
• Translate commercialization strategies into coordinated promotional and activation plans.
• Lead development of sales enablement materials, customer-facing content, digital assets, launch materials, and campaign activation.
• Recommend the appropriate mix of digital, print, event, educational, and field channels based on audience and business objectives.
• Manage work across internal partners, agencies, creative resources, and approval processes.
• Establish launch and campaign KPIs, evaluate post-launch performance, and recommend optimizations.
• Adapt plans as business priorities, customer needs, and market conditions evolve.

Requirements

• Bachelor’s degree.
• 8+ years of professional experience in marketing communications, corporate communications, product marketing, or a related communications discipline.
• 4+ years of experience in the medical device or healthcare industry, either directly or in a role supporting healthcare products, customers, or markets.
• 2+ years of experience supporting or leading medical device product launches, including development of messaging, promotional strategies, sales enablement, or customer-facing launch materials.

Preferred

• MBA.
• Experience developing product positioning, value propositions, differentiated messaging, and messaging frameworks.
• Experience developing integrated digital marketing campaigns and customer journeys.
• Experience with marketing measurement, lead generation, campaign KPIs, and post-launch analysis.
• Experience managing agency partners, creative development, and production.
• Excellent presentation, written, and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Demonstrated ability to manage multiple projects and deliver against established timelines.
• Ability to influence and drive alignment without direct organizational authority.
• Ability to navigate complex, cross-divisional processes, procedures, and policies.