Communications and Marketing Coordinator

Responsibilities

• coordinating and implementing Park School’s marketing plan for print, digital, radio, and other media in order to target and connect with relevant constituencies.
• a significant part of this responsibility is the effective management of the advertising budget.
• year-to-year, the C&M Coordinator negotiates price, frequency, and placement of advertising, adapting to the competitive marketplace, and building and maintaining relationships in an ever-evolving media landscape.
• Beyond management of the advertising department, this position coordinates production of print and digital materials for the Communications office, Admission, Development, the Parents’ Association, the academic administration, and academic departments.
• Other duties include the coordination of departmental workflow — ensuring the optimal effectiveness and excellence of the Communications and Marketing department’s support of outreach, admission, retention, and fundraising efforts.
• Identify creative approaches to marketing challenges in support of Park’s outreach, admission, retention, and fundraising goals.
• Create, manage, and implement comprehensive multi-media advertising campaigns in concert with the Director of Communications and Marketing. Platforms include digital, print, radio (commercial and public), podcasts, neighborhood newsletters, online school review sites, and more.
• Coordinate all-school multi-media buying, including negotiating rates for purchase of time/space with media sales representatives, negotiate high-value placements, and investigate new opportunities. Coordinate production and implementation of direct mail campaigns.
• Build and maintain relationships with news media and publication representatives.
• Responsible for creation and submission of online events to various electronic media outlets.

Requirements

• Strong interpersonal skills
• Strong analytical and problem solving skills
• Strong multi-tasking and prioritization skills
• Ability to work under pressure and meet deadlines
• Ability to work independently
• Attention to detail
• Proofreading and editing skills
• Experience with vendor relations and contract negotiations
• Experience with web based applications
• Working knowledge of online marketing tools, social media, and analytics

Benefits

• 403(b) retirement plan with employer matching contributions
• medical, dental, and vision insurance for employees and their eligible dependents
• Health Savings Accounts and Flexible Spending Accounts
• disability and parental leave
• paid time off
• Employee Assistance Program and other wellness resources
• Faculty & Curricular Advancement (FACA) Program: A $5.6 million endowed program, established in 1989, supports summer professional development work by faculty. This program provides full salary and benefits for work on group or individual projects. Approximately 40% of Park faculty participate in FACA projects each summer. Projects are selected through a formal, competitive review process.
• Tuition Remission: Under current policy, employees who have been employed at Park full-time for two years are eligible to receive full tuition remission for their children who attend Park. (Faculty children must meet the same standards for admission as all other applicants.) During the first two years of employment, employees may apply for Park’s need-based tuition assistance program.