Director of Communications & Marketing

Responsibilities

• Design and implement a comprehensive global communication and marketing strategy for Carbon Mapper, including for high impact data-to action initiatives in sectors such as oil and gas and waste as well asincreasing awareness of our open data platform.
• Demonstrate ability to craft comprehensive and effective strategies while navigating ecosystem, sector-specific, and partner dynamics to ensure alignment and manage sensitivities.
• Define and evolve Carbon Mapper’s brand positioning and value proposition, ensuring our story is distinct, credible, and resonant across policymakers, industry, funders, media and the public. Including optimizing
• Develop and lead and audience and stakeholder messaging strategy – segmenting key audiences, understanding their needs and motivations, and tailoring messaging, channels, and content to reach andengage each effectively.
• Drive measurable growth in engagement and adoption of Carbon Mapper data, from first discovery through active, repeat use of the data portal, APIs, and reports, and define the metrics to track that growth.
• Lead storytelling and product marketing for Carbon Mapper’s data and technology, working across Impact,Product, Science, and other teams to translate our work into compelling, audience-specific narratives andvalue propositions that grow awareness, understanding, and adoption - including optimizing our content and digital presence for both traditional search (SEO) and AI-driven discovery (GEO) so our data and expertise surface wherever audiences are looking.
• Proactively insert Carbon Mapper into timely and relevant conversations requiring active understanding and tracking of climate policy, science, politics, and industry trends.
• Establish metrics to rigorously evaluate campaign effectiveness and continuously optimize strategy. Anticipate key developments in sector to strategically position Carbon Mapper’s voice in a timely way toensure impact
• Lead the development of content strategies across various platforms, driving engagement, amplifying ourmessage, and increasing visibility. Create compelling written content, including press releases, blog posts,op-eds, and other materials, ensuring consistency in messaging and branding.
• Lead on the development, promotion, and protection of Carbon Mapper’s brand, including brand guidelines,branded templates for internal and external use, and brand activations.

Requirements

• 15 years of experience in a communications and marketing role preferably at an environmental, climate or earth science/research nonprofit or another mission-based research organization or institution.
• Including 5+ years in leadership roles managing a team.
• Demonstrated experience leading Communications and Marketing functions including proven success indeveloping and executing strategic communications campaigns for national and global audiences, including experience managing complex partnership structures.
• Exceptional writing and storytelling skills, with the ability to shift between technical and lay audiences, and comfort translating complex environmental science, measurement, and satellite/remote-sensing data intoaccessible public narratives.
• Strong understanding of a variety of issues including climate change, greenhouse gas mitigation and methane emissions and a commitment to Carbon Mapper's mission.
• Ability to juggle multiple projects and deadlines, manage competing projects and urgent deliverables in a fast-paced, dynamic environment.
• Strong understanding of media relations, with a track record of successfully pitching stories, securing coverage, and managing media relationships.
• Experience working collaboratively with cross-functional teams and external partners to achieve shared objectives.
• Demonstrated expertise in developing and implementing digital content strategies, including social media, events and webinars, email, and website management.
• Excellent interpersonal and communication skills, with the ability to effectively engage and influence stakeholders at all levels.

Benefits

• As a Carbon Mapper employee, you will have access to a wide range of benefits including affordable health coverage (medical, dental, vision), a generous time-off policy, professional development, and more.