Responsibilities

• Contribute to and craft Buffalo-specific stories that highlight renovation progress, partnerships, and community engagement to strengthen the Institute’s presence in Western New York.
• Provide writing and editorial support for content and social media initiatives, ensuring alignment with the Institute’s brand voice.
• Collaborate with Rochester-based Senior Writer & Content Specialist to adapt messaging for local audiences.
• Partner with the Rochester-based marketing team as well as the Institute’s PR and media partners to develop and localize paid, earned, and owned campaigns for the Buffalo market.
• Collaborate with the digital team to plan and support website, social media and advertising campaigns; monitor performance data to optimize content for engagement and lead generation.
• Use data analytics to evaluate campaign performance, community sentiment, and enrollment impact, providing regular insights and reports to the integrated marketing team.
• Identify and amplify local content opportunities that align with the Institute’s digital strategy and recruitment cycle.
• Act as a connector for marketing strategies and initiatives between Buffalo and Rochester, ensuring real-time communication and shared priorities.
• Participate in Rochester-based meetings and strategy sessions to maintain alignment and team culture.
• Provide Buffalo market perspective to inform Institute-wide campaigns and communications planning.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• Exceptional writing and editing skills, with a strong portfolio of work.
• Experience working with or managing relationships with media and PR agencies.
• Strong understanding of digital and social media storytelling.
• Ability to manage multiple projects independently while maintaining alignment with team strategy.
• Familiarity with AP Style and foundational SEO principles.
• Deep knowledge of the Buffalo area; established local relationships strongly preferred.
• Willingness to travel to Rochester regularly, particularly during the first year, to collaborate with the core marketing team.
• 5–7 years of experience in communications, marketing, or media relations, ideally in higher education, nonprofit, or community-based organizations.

Nice To Have

• Deep knowledge of the Buffalo area; established local relationships strongly preferred.
• Proactive, trusted partner with demonstrated ability to drive local visibility.