Marketing & Communications Specialist

Mechanicsburg, PA (Remote)

$55K/yr – $75K/yrMid Level5+ years expFull time

Posted 2 hrs ago

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Job Description

Responsibilities

  • Support the development, execution, and measurement of marketing communications plans, strategies, and tactics in support of assigned focus areas and help align marketing activities with GFT’s Strategic Plan and business priorities.
  • Understand business line positioning, differentiators, client needs, and industry trends to develop and execute thought leadership strategies and evaluate marketing effectiveness through measurable results. Partner with technical professionals and business leaders to translate complex ideas into clear, compelling marketing messages and communications.
  • Collaborate with subject matter experts and MarCom leaders to coordinate and execute integrated marketing campaigns across channels that support business objectives.
  • Develop and maintain marketing communications materials, including award submissions, announcements, presentations, website copy, collateral, email communications, and social media materials. Coordinate trade shows, conferences, and special events, including planning support, logistics, promotional activities, and post-event follow-up. Track marketing activities and performance metrics, contributing insights to support continuous improvement and informed decision-making.

Requirements

  • Bachelor’s degree in communications, marketing, or related field
  • 5+ years of experience in corporate communications or marketing.

Preferred

  • Experience marketing professional services, architecture, engineering, construction, consulting, or related industries.
  • Certified Professional Services Marketer (CPSM) certification.

Benefits

  • Remote work environment.
  • Comprehensive benefits package including wellness programs, parental leave, and pet insurance, in addition to medical, dental, vision, disability, and life insurance.
  • Tax-deferred 401(k) savings plan.
  • Competitive paid-time-off (PTO) accrual.
  • Tuition reimbursement for continued education.
  • Commitment to professional development, access to internal and external training programs, and support of active participation in professional organizations
  • Incentive compensation for eligible positions.
GFT logo

GFT

GFT is an AEC firm shaping the Infrastructure of Life: water, power, transportation, and buildings. Our team of experts design, construct, and engineer resilient, creative solutions that uplift communities across North America and beyond.

Founded in 1915
2.5K employees (225 in marketing)

Traffic Signals

Monthly Visitors
56.9K
Monthly Google Ads Budget
$416
Traffic Source Mix
Search
40.7%
Direct
47%
Referral
6.9%
Social
4.5%
Paid
0.8%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Debt Financing, 3 years ago

Funding History

  • Mar 2023
    Debt Financing
  • Jan 2023
    Private Equity

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