Responsibilities

• Develop customer-facing marketing communications that support product launches, strategic initiatives, regional growth programs, and commercial objectives.
• Own the creation of brochures, application stories, customer success stories, white papers, videos, presentations, infographics, sales enablement materials, email content, and other marketing communications assets.
• Translate complex technical concepts into compelling customer-focused messages that clearly communicate business value.
• Maintain consistency of messaging, positioning, branding, and voice across all ORT communications globally.
• Support product lifecycle communications including new product introductions, product updates, migration messaging, and product discontinuance communications.
• Campaign & Digital Content Collaboration - Partner closely with the Digital Marketing Specialist to develop content supporting web, social media, email marketing, paid advertising, demand generation campaigns, and promotional activities.
• Campaign & Digital Content Collaboration - Coordinate content calendars, campaign messaging, creative asset development, and launch communications across functional teams.
• Campaign & Digital Content Collaboration - Ensure marketing communications content is optimized for use across traditional and digital marketing channels.
• Campaign & Digital Content Collaboration - Align global ORT communications initiatives with broader OMRON marketing campaigns and regional marketing activities where appropriate.
• Campaign & Digital Content Collaboration - Leverage market feedback, competitive insights, campaign performance data, and stakeholder input to improve communications effectiveness.

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Communications, Journalism, Business Administration, or a related field.
• Minimum 3-5 years of experience in marketing communications, content marketing, public relations, demand generation, or related B2B marketing roles.
• Demonstrated experience creating and executing customer-facing marketing communications programs.
• Experience working with cross-functional teams including Marketing, Product Management, Sales, Engineering, and external agencies.
• Experience supporting industrial technology, automation, robotics, manufacturing, or other technical B2B markets is preferred.
• Strong ownership mindset with a bias toward action and execution.
• Exceptional written, editing, storytelling, and verbal communication skills.
• Proven ability to communicate complex technical concepts in a clear, concise, and engaging manner.
• Graphic design skills with proven experience developing strategy, content, and layout in Adobe platforms such as Illustrator, InDesign, and Photoshop.
• Strong project management skills with the ability to manage multiple priorities simultaneously.

Preferred

• Experience supporting marketing communications within a global B2B industrial technology organization.
• Background in robotics, automation, intralogistics, machine vision, industrial controls, or complex engineered products.
• Experience supporting product launches, product lifecycle communications, and product discontinuance activities.
• Demonstrated success developing content across both traditional and digital marketing channels.
• Experience coordinating trade shows, customer events, webinars, media relations, or executive communications.
• Familiarity with Salesforce, Power BI, marketing automation platforms, content management systems, and digital analytics tools.
• Portfolio examples demonstrating strong technical storytelling and customer-focused content development.