Marketing Communications Manager, Qtips

Hackensack, NJ (On-site)

$145K/yr – $155K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

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Job Summary

Own and drive the paid media strategy and integrated 360 communications plan while building beauty partnerships and retail activation, with rigorous measurement and cross-functional leadership across agency and internal teams.

Own paid media across digital, social, programmatic, and retail media
Build integrated 360 go-to-market plans across paid, PR, retail/shopper and social
Identify cross-brand partnerships to elevate beauty credibility

Job Description

Responsibilities

Paid Media & Investment — Own paid media strategy across digital, social, programmatic, and retail media (Amazon, Walmart, Target.com, Instacart). Translate brand goals into media direction driving awareness, penetration, and repeat purchase; continuously optimize spend against established KPIS and maintain performance dashboards.
Integrated 360 Planning — Build the end-to-end communications plan integrating paid, PR, retail/shopper, and social into one coherent go-to-market program. Serve as the connective tissue across Equity, Shopper, and Social/PR teams; write sharp creative/media briefs; support new item launches with fully integrated plans.
Beauty Repositioning & Partnerships — Identify, evaluate, and help negotiate cross-brand partnerships (co-marketing, collaborations, cultural tie-ins) that elevate Q-Tips' beauty credibility, in partnership with Equity to protect brand positioning. Track beauty/personal care trends to surface relevant opportunities.
Retail & Commerce Activation — Align paid media with Shopper Marketing's retail activation, sampling, and merchandising; support digital shelf/PDP performance (ratings, A+ content, retail media) alongside eCommerce partners.
Measurement & Accountability — Define and report against a KPI framework (media efficiency, penetration, NTB%, repeat rate, earned reach); manage the communications budget with rigor and numbers-first discipline.
Agency & Cross-Functional Leadership — Manage media/creative agency relationships and hold them accountable to strategy and performance; align broad stakeholder groups through strong project leadership.

Requirements

5+ years in marketing communications, media, or integrated brand marketing (beauty/personal care or a brand undergoing repositioning preferred)
Hands-on paid media experience (Meta Ads Manager, Amazon DSP, programmatic, Google Analytics) with proven planning/optimization ability
Experience building integrated multi-channel plans across paid, earned, and retail
Brand partnership/co-marketing experience strongly preferred
Comfortable in a PE-owned, results-accountable environment where results are closely tracked against near-term financial targets
Strong agency management experience
Bachelor's degree in Marketing, Communications, or related field

Preferred

Brand partnership/co-marketing experience strongly preferred

Evermark

Founded in 1993, Evermark owns factories in Asia and the US, along with multiple warehouses across the country to serve the company’s retail and wholesale customers. Headquartered in Suwanee, GA, Evermark employs more than 800 people at its various locations.Evermark’s mission is to optimize the creativity and passion of its people to drive innovation and instill superior design into products, ensuring the highest levels of value and quality for customers. From humble beginnings, Evermark has become a major provider of home building and renovations solutions, delivering cutting-edge offerings that challenge the status quo while enhancing the value and beauty of a home.Specifically, Evermark is a manufacturer and distributor of stair components, stile and rail wood doors, door frames, mouldings, hinges, and hardware through distribution and big box, home-center channels. For 3PL partners, owning factories in China and the U.S., means we can provide mixed containers to customers, allowing for greater flexibility such as tailoring orders based on the individual needs of our customers.

Founded in 1993

Suwanee, Georgia, USA

104 employees (9 in marketing)

www.evermark-lnl.com