Marketing Communications Specialist, Consultant

Responsibilities

• Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies
• Develop omnichannel communications strategies and implement tactical plans that drive health action or behavior change and support Blue Shield quality and cost of health care goals
• Identify member insights that result in new and creative marketing communications strategies and tactics with unique messaging, positioning, and media to maximize results
• Develop member segmentation and channel strategies, with a digital-first mindset
• Lead day-to-day execution and delivery of projects with stakeholders and cross-functional teams including preparing creative briefs, managing project tasks and schedules, routing stakeholder reviews, managing quality assurance, and preparing reports and communications on project status
• Be responsible for managing budget, invoice tracking and forecasting for your projects
• Develop a measurement strategy for your campaigns and use data to measure success and continually optimize results (click through rates, response rates, action rates, list health, etc.), and report results to stakeholders and leadership
• Ensure all campaign touchpoints use clear, health-literate and cohesive messaging to create a seamless member experience across channels and guide members towards actions that support better health outcomes

Requirements

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
• Requires at least 7 years of prior relevant experience in marketing communications strategy and implementation
• Experience in health insurance or another highly regulated industry, including health literacy experience, strongly preferred
• Knowledge of health insurance marketing, healthcare education, and/or behavior change principes and practices preferred
• Demonstrated ability to independently develop, implement, and evaluate marketing plans and processes, including identifying opportunities for improvement
• Strong written and verbal communication, interpersonal, negotiation, and stakeholder management skills
• Strong cross-functional project and organization leadership skills, with the ability to influence and align stakeholders and decisionmakers
• Self-directed and results-oriented, with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment
• Strong analytical and quantitative skills, including proficiency with advanced features of Excel, PowerPoint, and Word
• Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid is a plus

Preferred

• Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid is a plus