Program Manager, Marketing Communications & Enablement

Responsibilities

• Content Strategy & Execution: Proactively plan, manage, and execute retail creative assets, ensuring alignment with business objectives and market trends.
• Partner with Brand, Media, Retail Marketing, and Sales Planning teams to develop content and communication calendars that support events, campaign launches, and model-year transitions.
• Lead the planning, creation, and execution of annual events and seasonal marketing assets in collaboration with agencies and internal teams.
• Monitor creative budgets, ensuring resources are allocated efficiently to support high-quality asset development. Monitor and track campaign performance, analyze key metrics and conduct regular PDCA reviews with stakeholders and agencies to optimize future creative efforts.
• Marketing Communications & Stakeholder Engagement: Develop and execute communication strategies that support marketing programs, business priorities, platform enhancements, and organizational initiatives.
• Translate complex concepts, data, and marketing initiatives into compelling narratives, visual presentations, and communication materials tailored to diverse audiences.
• Create presentation assets and supporting materials for leadership meetings, dealer events, field communications, training sessions, workshops, and organizational forums.
• Develop stakeholder engagement and change management plans to support successful implementation of key initiatives.
• Support executive presentations and communications with key talking points and proper visual representation.
• Marketing Enablement & Resource Planning: Develop and manage learning and enablement strategies that support marketing programs, platforms, tools, and business initiatives.

Requirements

• 5+ years Experience in marketing or related field required
• 2+ years Cross-functional project management experience required
• 2+ years Automotive, OEM, dealer or agency experience preferred
• 2+ years Experience developing communications, presentations, playbooks, toolkits, or other enablement resources required
• Bachelor of Science (BS) Marketing Required
• An equivalent mix of education, training, and/or work experience may be considered in place of a degree Required
• Exceptional communication, presentation, and storytelling skills, including the ability to develop compelling presentations, training materials, and stakeholder communications that simplify complex concepts and drive engagement, alignment, and action required (Intermediate-Advanced)
• Knowledge of advertising media, automotive marketing, and retail marketing preferred (Developing-Intermediate)
• Ability to manage multiple projects, prioritize tasks, and meet deadlines required (Intermediate-Advanced)
• Ability to organize, reorganize, and make suggestions to maximize efficiency and ensure project execution required (Intermediate-Advanced)

Preferred

• 2+ years Experience with content development preferred
• Bachelor of Science (BS) Marketing Preferred
• Bachelor of Science (BS) Business Communications Preferred
• Bachelor of Science (BS) Business Administration/Management Preferred
• Knowledge of advertising media, automotive marketing, and retail marketing preferred (Developing-Intermediate)
• Ability to build and maintain strong working relationships with internal teams, agencies, and external partners preferred (Developing-Intermediate)
• Knowledge of current automotive landscape, emerging trends, and innovations preferred (Intermediate-Advanced)