Responsibilities

• Coordinate and implement market research to determine customer needs for and interests in services and programs for assigned affiliates/service including, but not limited to focus groups, market data analyses, competitor analyses, telephone/online consumer surveys, and general online research. Suggest appropriate operational adjustments to maximize effectiveness of programs/services being marketed. Utilize results of market research to inform promotional and marketing goals and tactics.
• Proactively develop marketing plans for assigned affiliates, partners, departments, and/or service lines of Brown University Health.
• Oversee and coordinate implementation of marketing activities/tactics including, but not limited to, internal/external communications strategies, program development, physician outreach and promotion strategies.
• As assigned, present or assist with presentation of interim findings and final marketing plans to obtain input/approval from Senior Vice President, marketing and communications management team and other system/affiliate clinical, executive, and Board leadership.
• Develop integrated campaign strategies aligned with organizational goals, audience insights, and brand positioning
• Define campaign objectives, key messages, target audiences, success metrics, and timelines
• Select and coordinate appropriate marketing channels (e.g., digital, email, social, paid media, print, events) to maximize reach and impact
• Build comprehensive campaign plans and briefs to guide internal teams and external partners
• Coordinate end-to-end campaign execution, ensuring consistency of messaging and creative across all channels
• Collaborate cross-functionally with creative, web, digital marketing, content, communications, and public relations/external affairs to seamlessly execute integrated campaigns.

Requirements

• Bachelor’s Degree in marketing, communications, or related field required. Advanced study desired.
• Knowledge of marketing and communications principles, tools, and techniques with proven track record in developing effective marketing/promotional plans, implementation of related tactics, and basic market research.
• Proficiency in Microsoft 365 products. Basic knowledge of marketing tools and platforms, such as website analytics (Google Analytics and Google Data Studio), SEO, social media and email marketing.
• Minimum two to four years related experience in brand and/or services marketing, preferably in a complex healthcare environment.
• Demonstrated experience in marketing and marketing/communications planning, market research, multi-channel marketing campaign development and execution, and independent management of multiple assignments and timelines.
• Demonstrated strong oral and written communication skills, as well as presentation skills.
• Functional supervision of support staff on a project basis - limited to directing work within the scope of the project, providing guidance and counsel relating to project, and providing input for performance evaluation.