Marketing Communications Specialist

Los Angeles, CA (On-site)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the full cycle of integrated marketing communications from strategy to execution, with a focus on multi-channel content, product launches, and sales enablement for a B2B industrial audience.

  • Own multi-channel content engine covering website, LinkedIn, email, and print collateral to communicate product value.
  • Lead cross-functional campaigns and launches with product, sales, and training to drive demand and awareness.
  • Shape measurement and reporting using GA, CRM data, and dashboards to prove ROI and guide spend decisions.

Job Description

  • Develop and execute integrated marketing communications strategies aligned with company goals and growth objectives.
  • Ensure consistent brand messaging and positioning across all marketing channels, digital platforms, and customer touchpoints.
  • Support product launches, strategic initiatives, and corporate communications that strengthen brand awareness and market presence.
  • Create, manage, and optimize content across digital and print channels, including website content, blogs, social media (primarily LinkedIn), email campaigns, brochures, case studies, advertisements, direct mail, newsletters, presentations, and customer-facing collateral.
  • Develop compelling technical and commercial content that effectively communicates product benefits, applications, and customer value propositions.
  • Plan and execute marketing campaigns, promotional initiatives, webinars, and lead generation activities while supporting sales enablement and product training efforts.
  • Manage and continuously improve the company website, including content updates, landing pages, SEO optimization, and user experience.
  • Manage and grow the company's presence across digital channels, including LinkedIn, YouTube, email marketing, webinars, and other relevant platforms.
  • Monitor digital trends and recommend new tools, technologies, and best practices to improve marketing effectiveness.
  • Build and maintain relationships with industry publications, media outlets, and marketing partners.
Barksdale Control Products logo

Barksdale Control Products

Barksdale Control Products specializes in designing and manufacturing high-quality solutions to meet the demands of modern industries. We design and manufacture a comprehensive range of products, including pressure, temperature, level, and flow control devices in USA and Germany. From switches and transducers to valves and regulators, our innovative systems ensure reliability and efficiency across diverse industries such as oil and gas, transportation, and manufacturing.With decades of expertise and a commitment to excellence, Barksdale delivers tailored solutions that empower businesses to maintain safety, optimize operations, and drive productivity. Backed by cutting-edge technology and dedicated customer support, we're proud to support those who rely on dependable and efficient solutions.

Founded in 1949
Los Angeles, California, USA
192 employees (7 in marketing)

Traffic Signals

Monthly Visitors
10.8K

Headcount Trend

Current headcount: ~192

Marketing Team

Marketing Team Size
3 (2% of company)
Marketing Roles Posted (Last 30 Days)
1