VP, Marketing & Comms
REN
Indianapolis, IN (Remote)
In-houseSenior level15+ years exp.
1 day ago
Marketing Communications Planner
Irving, TX (On-site)
$75K/yr – $90K/yrMid Level5+ years expContract
Posted 23 hrs ago
Job Summary
Own end-to-end messaging and creative execution for multi-channel campaigns, aligning audience insights with campaign strategies and measurable KPIs.
- Develop and refine messaging frameworks aligned with value proposition and personas
- Coordinate cross-functional delivery and manage campaign calendars
- Use data to refine messaging and track performance against KPIs
Job Description
Responsibilities
- Develop and refine communication frameworks that align with the attendee value proposition, audience personas, and campaign objectives.
- Create messaging strategies that resonate with target audiences and key persona segments, ensuring consistency across all channels and touchpoints.
- Embed industry trends within the portfolio and collaborate with stakeholders within the team to increase relevance and engagement across communication channels.
- Develop creative briefs that outline messaging, visual direction, and audience insights for creative teams.
- Collaborate with designers and content creators to ensure visuals align with messaging frameworks and campaign objectives.
- Act as the bridge between messaging strategy and creative execution, ensuring all assets reflect the intended communication goals.
- Manage the campaign calendar, ensuring all communication activities align with the Campaign Manager’s strategy and timelines.
- Coordinate with cross-functional teams to ensure timely delivery of messaging and creative assets for campaigns.
- Foster agile workflows by embedding iterative collaboration and adaptability into communication planning.
- Use real-time performance data to refine messaging frameworks and creative briefs as needed.
Requirements
- Proven experience in communication planning, with expertise in developing and refining messaging strategies across multiple channels.
- Experience in creating creative briefs and collaborating with design teams to align visuals with messaging.
- Ability to manage campaign calendars, ensuring timely delivery of communication activities and creative assets.
- Data-driven mindset with a focus on agile workflows and iterative collaboration.
- Strong analytical skills, with experience in tracking and reporting on messaging performance metrics to inform decision-making and pivot strategies.
- Bachelor's (Required)
- Marketing: 5 years (Required)
Brilliant Workplaces
Brilliant Workplaces was founded on the idea that all companies have the potential to #bebrilliant. We work with small to medium sized businesses ready to scale, who need the communications, systems and processes to take business to the next level. Why us?Our belief is simple but powerful: There are the three main ways to increase revenue - When an organization has a clear and compelling brand, a focus on the customer and a strong culture – this leads to increased sales year over year, more loyal customers and engaged employees. How we work:We leverage years of experience and best practices in retail, healthcare, hospitality and manufacturing and bring those processes and systems to your business. We become part of the team, and take the time to understand your business, customers and employees to design strategies that are effective and efficient. We can help your business with:- Brand articulation- Persona development- Content frameworks and production- Demand generation processes and systems- Fractional CMO services- Customer and Employee Experience mapping- Employee onboarding - Customer service strategy and training- Operational improvement processes- Leadership skills and development- Champion network developmentFind out what our past customers say, explore resources and learn more at our website: www.brilliantworkplaces.com.
Salaries
Posted range
$75K/yr – $90K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1 (33% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~3
Links
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