Responsibilities

• Lead a talented, multi-disciplinary team spanning content, PR, internal communications, paid media, and events
• Set the vision and tone for how the team operates, and the day-to-day rhythm for how CMC partners with Growth leadership and other stakeholders across the business
• Set clear KPIs for the team, driving a performance-driven culture grounded in shared goals, clear accountability, and operational excellence
• Coach and develop the team, growing their skills and building the next generation of marketing leaders
• Direct agency partners at the strategic level, holding them accountable to outcomes
• Champion testing and experimentation, and lead innovation in how the team works, from AI-enabled content and workflows to emerging channels, keeping CMC ahead of the category
• Define the brand vision and own company-wide understanding and adoption, ensuring a cohesive narrative, voice, look, and feel across Ren, RCF, and AEF, both internally and by our customers
• Own our external audience segmentation framework, recognizing the unique needs and interests of our various independent yet connected audiences, leading the team to weave a throughline between all
• Integrate content, PR, internal communications, paid media, and events into one coherent brand experience across every advisor, partner, and donor touchpoint
• Translate that strategy into a roadmap tied to Ren's growth objectives: brand awareness, advisor and donor preference, and independent advisor acquisition

Requirements

• 15+ years in marketing and/or brand, including 5+ years in a senior leadership role managing people
• A track record building a metrics-driven culture, with an appetite for testing and experimentation
• Experience developing benchmarks and KPI frameworks that connect marketing activity to business outcomes
• Track record leading multi-disciplinary teams, experience influencing complex, multi-stakeholder sales is a strong plus
• Elite writer and communicator. Your content, decks, and narratives are exceptional, and you're just as sharp presenting them live
• An empath grounded in curiosity, ensuring that we listen deeply to the market, converting what you hear and learn into our brand meeting them exactly where they are
• Entrepreneurial, with a passion for building and scaling brand functions and innovation, whether it's finding new tools, channels, sharper processes, or stronger creative output
• Bachelor's degree required