Responsibilities

• Support the development and execution of marketing initiatives that advance growth objectives across the Florida market.
• Partner with the Associate Director and enterprise marketing teams to implement integrated marketing campaigns aligned with enterprise priorities and local market needs.
• Coordinate regional marketing activities across service lines, physician practices, events, community engagement initiatives, and business development efforts.
• Serve as a key marketing contact for Florida physicians, operational leaders, and administrative stakeholders.
• Help identify local market opportunities, trends, and competitive insights to inform marketing recommendations and planning.
• Execute Florida-specific marketing tactics across digital, social media, content, email, events, and other marketing channels.
• Collaborate with Brand, Content, Digital Experience, Performance Marketing, Analytics, and Public Relations teams to support campaign execution and optimization.
• Assist in the development of marketing collateral, presentations, promotional materials, and localized content.
• Support reporting and performance tracking for regional marketing activities and campaigns.
• Support regional communications needs, ensuring alignment with enterprise messaging and communications standards.