Responsibilities

• Own end-to-end strategy and execution for digital campaigns across email, social, and paid digital channels
• Translate marketing strategy into digital campaign plans, audience segmentation, messaging and creative direction, and channel sequencing
• Serve as the subject-matter expert on digital best practices and channel performance, always focused on optimizing conversion rates
• Lead planning and execution for major campaign moments, launches, and cross-brand initiatives
• Act as the Director's deputy on team management — providing day-to-day guidance, unblocking work, and reviewing output for quality and consistency
• Mentor and coach Communications Specialists, helping elevate their execution and campaign judgment
• Support the Director in traffic management and prioritization, flagging bandwidth issues and bottlenecks early
• Step in to lead the team's daily execution in the Director's absence
• Work as a power user within the marketing automation platform (HubSpot) — building campaigns, workflows, and reports — and partner with the team members on data hygiene, lead generation, and configuration needs
• Advise on lead lifecycle management–scoring, segmentation, and attribution reporting

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 4–6 years of experience in digital marketing, email marketing, or campaign management
• 1–2 years of experience mentoring, coaching, or informally leading other marketers
• Strong hands-on experience using marketing automation and workflow tools as a power user (e.g., HubSpot, Marketo, Zapier, or similar); admin-level HubSpot experience is a plus
• Exceptional copywriting and editing skills, with a proven track record of writing persuasive, on-brand messaging across email, social, and paid channels
• Demonstrated experience planning and sequencing cross-channel campaigns — from strategy and audience segmentation through to deployment
• Familiarity with data privacy and compliance frameworks (GDPR, CASL, CAN-SPAM)
• Proven ability to manage high-volume digital campaign execution and competing priorities
• Process-oriented mindset with a track record of improving team workflows or efficiency
• Ability to operate independently while deputizing for leadership when needed

Preferred

• Experience in multi-brand or regulated environments is a plus

Benefits

• Medical, Prescription, Dental, and Vision
• 401k with company match
• Work-life balance and flexible schedule options
• Vacation, sick time, and paid holidays, including your birthday
• Opportunities for professional growth and development
• Collaborative and supportive work environment