Responsibilities

• Partner with executive director and client leadership team to translate the organization's strategic priorities into integrated marketing, communications, brand and audience-growth strategies.
• Lead strategies to grow, engage and retain members and expand participation in programs, events, products and other revenue-generating opportunities.
• Advance the organization's brand, reputation and industry influence through thought leadership, media relations, content strategy, strategic partnerships and other external visibility initiatives.
• Provide strategic leadership for the organization's website, digital experience and owned communications channels, ensuring they support members’ needs, organizational priorities and future growth.
• Partner across membership, education, technology, conferences, regions, committees and other stakeholders to ensure a cohesive and consistent client experience and brand.
• Use audience insights, segmentation, marketing technology and performance data to strengthen personalization, improve conversion and inform marketing investment.
• Develop and manage client marketing budgets, including tracking and reporting.
• Manage and provide day-to-day direction to team members, ensuring clear priorities, appropriate workload allocation, quality of work and alignment with client objectives.
• Support the professional development and growth of team members through coaching, regular feedback, performance guidance and identification of opportunities to build skills and take on increased responsibility.

Requirements

• Bachelor’s degree or equivalent experience
• 15+ years total relevant professional experience in marketing environment.
• Demonstrated experience with digital marketing strategy, marketing technology, media relations, analytics, audience segmentation and evolving marketing channels and platforms.
• Proficient in budgeting and financial management.
• Strong people management and project management skills.

Preferred

• BA/BS with a concentration in strategic/integrated communications, marketing, or business.
• Experience working in a collaborative environment (agency or professional services firm experience is a plus.)
• Experience with marketing automation and CRM platforms, analytics, digital advertising, and web/content management systems, with the ability to use marketing technology and performance data to inform strategy and improve results.