Responsibilities

• Own and manage WSU Tech's organic social media presence across all institutional channels, from content planning and scheduling to publishing, engagement, and ongoing optimization.
• Build and maintain a strategic social media content calendar aligned with enrollment initiatives, academic programs, events, partnerships, and student stories.
• Lead paid social media advertising — campaign planning, audience targeting, creative coordination, budget management, and performance reporting.
• Manage email marketing campaigns end-to-end: audience segmentation, content coordination, scheduling, deployment, and analysis.
• Maintain email marketing calendars in partnership with internal teams to keep communications timely, accurate, and on-brand.
• Provide marketing and communications support for college events, including promotional materials, timelines, and logistics.
• Collaborate across departments to support enrollment, academic programs, and college-wide initiatives.
• Coordinate with designers, photographers, videographers, and vendors to produce high-quality content.
• Analyze performance data across social, paid advertising, and email to inform strategy and identify new opportunities.
• Stay ahead of digital marketing trends and platform best practices to keep WSU Tech competitive.

Requirements

• Associate degree in business, marketing, communications, digital marketing, or a related field (Bachelor's preferred).
• 2+ years of experience in social media, digital marketing, communications, or a related field.
• Demonstrated experience managing organic social media channels and creating content for social platforms.
• Skills & Abilities:
• Excellent time management with the ability to multi-task and prioritize competing deadlines.
• Ability to work independently with minimal supervision.
• Strong analytical thinking, sound judgment, and problem-solving skills.
• Excellent written and verbal communication.
• Strong attention to detail and a professional, calm demeanor with the public and colleagues.

Preferred

• Experience with paid social media advertising, email marketing, and/or event support.