Marketing and Communications Manager

Centreville, MD (Hybrid)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 21 hrs ago

Job Summary

Own Gunston's external and internal communications, shaping brand voice, storytelling, digital presence, and marketing collaborations.

  • Lead strategic storytelling across school channels and events.
  • Oversee website, social media, and editorial standards while coordinating with Admissions and Advancement.

Job Description

Responsibilities

  • Manage the school's communications calendar and develop, write, edit, and distribute school-wide communications, newsletters, announcements, news stories, and other institutional content.
  • Proactively identify and develop compelling stories that showcase Gunston's students, faculty, programs, alumni, and community.
  • Ensure consistency in institutional voice, messaging, visual identity, and editorial standards.
  • Attend school events and activities to gather photographs, stories, video, and other content that authentically captures the Gunston experience.
  • Develop and execute a proactive social media strategy that strengthens Gunston's visibility, engagement, and storytelling.
  • Manage institutional social media channels, including content planning, creation, scheduling, and posting.
  • Create and curate engaging written, photographic, graphic, and video content.
  • Monitor social media performance and use analytics to continually improve content and engagement.
  • Serve as Gunston's primary in-house Finalsite administrator and expert, managing the school's website and ensuring that its content, functionality, and user experience remain current and effective.
  • Manage digital communications across relevant website, alumni, and giving platforms.

Requirements

  • Bachelor's degree in communications, marketing, journalism, English, graphic design, or a related field preferred.
  • At least 3–7 years of relevant professional experience in communications, marketing, digital media, or a related field; experience in an independent school, educational institution, or mission-driven organization is strongly preferred.
  • Exceptional writing, editing, and storytelling skills.
  • Demonstrated experience managing organizational social media and developing engaging digital content.
  • Strong experience managing a website through a content management system; Finalsite experience strongly preferred.
  • Experience with email marketing and digital communications platforms; familiarity with GiveCampus, Almabase, or similar platforms is a plus.
  • Graphic design experience and proficiency with Adobe Creative Suite, Canva, or comparable tools.
  • Photography, videography, and/or video-editing skills are a plus.
  • Ability to interpret communications analytics and use data to improve performance.
  • Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines.

Benefits

  • eligible for full-time benefits including personal and sick leave, health, dental, and vision insurance, employee assistance program, 403(b) matching program, life insurance, school lunch benefit, and other ancillary benefits.
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The Gunston School

4.5 Glassdoor

The Gunston School offers an intellectually rigorous, highly personalized, and nurturing college preparatory educational experience. Valuing a healthy balance between mind and body, a strong sense of community, the creative process, and our connection to the Chesapeake Bay, Gunston strives to educate ethically and environmentally minded scholars, citizens, and leaders for our globalized society.Alumni - join our group! --> https://www.linkedin.com/groups/9056577/

Founded in 1911
Centreville, Maryland, USA
57 employees (4 in marketing)
1% recommend to a friend

Salaries

Posted range

$75K/yr – $95K/yr

Taken straight from the job posting.

See all The Gunston School salaries

Marketing Team

Marketing Team Size
2 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4K
Monthly Google Ads Budget
$512

Headcount Trend

Current headcount: ~57

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Marketing and Communications Manager

The Gunston School · Centreville, MD · Hybrid