Responsibilities

• The Marketing Communications Lead owns the strategy, execution, and quality of Rhino Tool House's outward-facing marketing — across digital, print, and in-person channels. This role goes beyond running channels: it owns the campaigns, content, and messaging that create real demand in the market.
• This role works in close, daily partnership with the Marketing Technology Lead. The division is simple: this position owns what goes to market and why — the Marketing Technology Lead owns the systems that capture, route, and nurture the demand it creates. Neither role works well without the other.
• This is a mid-level, hands-on position on a small, fast-moving team supporting a $200 million business. Success requires the judgment to prioritize without heavy direction and the experience to know where to focus first.
• Campaign Strategy & Execution: Develops and leads marketing campaigns across email, social, web, and events — built specifically to generate qualified interest, not just activity.
• Sets channel mix, messaging angle, and strategy for each campaign, informed by what is and isn't generating results.
• Partners with Marketing Operations & Demand Lead to track campaign performance and feed lead quality and volume back into planning.
• Content Development for Demand Generation: Develops content — case studies, literature, website content, social posts — engineered to produce leads, not just presence.
• Works with technical and sales teams to translate real capabilities into content that resonates with active buyers.
• Maintains a steady publishing cadence so channels stay active and current.
• Brand & Message Consistency: Owns consistency of voice and position across every outward communication.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field required — equivalent practical experience will be considered
• 5+ years of marketing experience, with a track record of campaigns that produced measurable lead generation and business impact
• Experience in industrial, manufacturing, or technical B2B environments strongly preferred
• Experience managing or mentoring junior team members
• Strong writing and content development skills
• Experience planning and executing trade shows or major company events preferred
• Comfortable operating with significant autonomy on a small, fast-moving team
• This is a hands-on, mid-level role on a lean marketing team. The person in this seat will do a bit of everything and needs the experience to know where to focus first. Success requires strong judgment, the ability to prioritize without direction, and comfort operating in a technical, industrial environment.