Marketing & Communications Director

Responsibilities

• Develop and lead a comprehensive, enterprise-wide marketing and communications strategy aligned with the bank's strategic plan and growth objectives.
• Serve as a strategic adviser to executive leadership and Market Presidents on market growth opportunities, competitive positioning, and customer engagement strategies.
• Translate business goals into actionable marketing plans with clear KPIs tied to revenue, customer acquisition, retention, and brand equity.
• Lead annual and multi-year marketing planning, budgeting, and performance tracking.
• Ensure all marketing and communications strategies align with enterprise risk management, regulatory expectations, and governance frameworks applicable to the banking industry.
• Partner with Compliance, Legal, and Risk functions to proactively identify and mitigate marketing, advertising, and reputational risks.
• Promote a culture of integrity, transparency, and accountability through communication and leadership actions.
• Drive performance-based marketing strategies across all product lines (consumer, commercial, treasury, etc.) with a focus on measurable ROI.
• Partner with business line leaders to develop targeted campaigns that generate leads, increase product penetration, and grow wallet share.
• Implement data-driven decision-making, leveraging analytics, segmentation, and marketing technology to optimize performance.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• Ten or more years of progressive marketing or communications experience, including significant leadership responsibility.
• Demonstrated success developing and executing marketing strategies that produce measurable business results, including revenue growth, customer acquisition, retention, engagement, or relationship expansion.
• Experience partnering closely with executive leadership, market leaders, and cross-functional teams.
• Experience leading strategic planning and hands-on execution across multiple markets, business lines, or customer segments.
• Demonstrated ability to build and lead a high-performing marketing and communications team.
• Experience managing enterprise budgets, agencies, vendors, marketing technology, and integrated campaigns.
• Strong written, verbal, presentation, and executive communication skills.
• Experience using marketing analytics, customer segmentation, digital platforms, and performance reporting to guide decisions and demonstrate results.
• Experience in banking or financial services is preferred.

Benefits

• Paid Time Off & Paid Holidays
• Paid Parental Leave & Childbirth Recovery Leave
• Health, Dental & Vision Insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) with Employer Match
• Bank-Paid Life Insurance & Long-Term Disability
• Supplemental Insurance Options (Accidental Injury, Heart & Stroke, Cancer, Intensive Care, Hospital Indemnity, Critical Illness, Life, and Short-Term Disability Insurance)
• Employee Assistance Program (EAP)
• Wellness Dollars