Marketing & Communications Coordinator

Responsibilities

• Conceive and develop basic marketing plans to achieve client objectives, including budgeting
• Oversee implementation of marketing plans, including the development of production schedules, project coordination and operational oversight
• Develop marketing collateral from copywriting to production through fulfillment
• Write and manage updates for client websites
• Write, format and manage fulfillment of client e-mail campaigns, including distribution tool and analytics (monitoring click through rates, etc.)
• Develop basic plans and manage updates of client social media channels
• Track budgets, staff time hours and direct expenditures
• Assist in coordinating work streams for junior team members
• Identify and explore industry affiliation opportunities to further client objectives

Requirements

• Bachelor's degree from an accredited four-year institution with a concentration in English, Journalism, Communications or equivalent experience
• 3+ years of professional experience, to include marketing communications

Preferred

• Agency and/or association management experience is a plus
• Working knowledge of the general marketing process – research, planning, promotion and evaluation
• Solid understanding of social media and the ability to navigate popular outlets (LinkedIn, Facebook, Twitter)
• Proficiency with popular IT applications and basic understanding of HTML (for web updates)
• Proficiency with basic computer programming, including the Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)