Marketing Communications Consultant - Digital Marketing & Training

Responsibilities

• Own and coordinate Cat Reman and On-Highway Truck Engines customer and dealer web content.
• Plan and execute customer and dealer email communications aligned with business priorities and brand standards.
• Manage Cat Reman paid media activity, including agency coordination, execution oversight, and performance monitoring.
• Support campaign development and execute annual marketing plans (Plan on a Page) with internal partners and industry teams.
• Track channel performance indicators, including impressions, clicks, web activity, attributable sales, open rates, click-through rates, and leads, to improve future execution.
• Develop product-specific value messaging and sales content as needed, including support for new product introductions.
• Manage Cat Reman branded merchandise, including item selection, ordering, inventory, and fulfillment.
• Ensure merchandise aligns with Caterpillar brand standards and approved supplier requirements.
• Coordinate with vendors and internal stakeholders on timelines, budgets, approvals, and quality.
• Support dealer, customer, and internal merchandise requests tied to business priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or 8–10 years of equivalent work experience.
• Experience managing digital marketing channels, including web, eCommerce, email, paid media, and social, with working knowledge of Salesforce Marketing Cloud, Google Analytics, SEO and search, audience segmentation, and personalization.
• Experience managing branded merchandise or promotional items, including vendor coordination and inventory.
• Experience developing or maintaining customer, dealer, or employee training programs and materials.
• Strong project management skills, including the ability to coordinate multiple stakeholders, agencies, timelines, and budgets.
• Experience managing budgets, including forecasting, tracking spend, and ensuring timely invoice processing and payments.
• Ability to interpret performance measures and use insights to improve marketing execution.
• Strong attention to detail and proficiency with Microsoft 365 and workflow tools such as Workfront.
• Experience using Copilot or similar AI tools to work more efficiently, improve quality, and move work forward.

Benefits

• Medical, dental, and vision coverage
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plan
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus