Marketing Communications Consultant

Irving, TX (Unknown)

$98K/yr – $146K/yrMid LevelFull time

Posted 1 day ago

Job Summary

Own the end-to-end dealer marketing content strategy and execution, including social media, content calendars, asset creation, and event-driven campaigns, with heavy collaboration across dealers and internal teams.

  • Lead recurring dealer marketing meetings and content days
  • Oversee Electric Power social media strategy, content direction, and reporting
  • Manage content calendar, assets, webinars, and regional media production

Job Description

Responsibilities

  • Arrange, lead, and facilitate recurring dealer marketing meetings, ensuring alignment on priorities, messaging, and execution across all regions.
  • Input to and deliver the Electric Power social media strategy, guide content direction for the team, manage social‑SEO tactics, and deliver clear performance reporting and insights to leadership.
  • Create social media materials, briefs, and assets that support product priorities, campaigns, and dealer needs.
  • Arrange and attend content days with internal teams, SMEs, dealers, and external partners to capture high‑value content.
  • Own the full content calendar, ensuring proactive planning, timely delivery, and alignment with campaign timelines. Liaise with internal teams to secure content approvals.
  • Lead the review of team blogs ensuring alignment to messaging, narrative clarity, and complete end‑to‑end promotional plans. Ensure all content reinforces customer-back storytelling.
  • Set up webinar pages and manage the full internal approval workflow. Facilitate promotional emails and oversee post‑event data processing to ensure accurate reporting and follow‑through.
  • Partner with dealers to arrange regional photography and video shoots, expanding the EP media asset library and increasing the volume of regionally relevant content.
  • Organize and run experiential marketing tactics end‑to‑end, coordinating planning, logistics, stakeholder alignment, on‑site delivery, and post‑activation follow‑through.
  • Track performance using analytics, insights, and lead‑generation tools, providing clear reporting and optimization recommendations.

Requirements

  • Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  • Communicates the importance of customer needs/expectations and commits to resolving them.
  • Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
  • Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
  • Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
  • promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
  • This position is located in Irving, TX.
  • Travel up to 20% is required.
  • Domestic relocation assistance is not offered for this position.

Benefits

  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*

Salaries

Posted range

$98K/yr – $146K/yr

Taken straight from the job posting.

See all Caterpillar salaries

Marketing Team

Median Career Experience
18.5 years
Median Tenure
13.7 years
Marketing Roles Posted (Last 30 Days)
6

Marketing Communications Consultant

Caterpillar · Irving, TX · Unknown