Marketing & Communications Assistant

Responsibilities

• Designs marketing and promotional materials, including but not limited to flyers, handbills, web graphics and newsletter graphics using brand guidelines.
• Updates website images as needed.
• Prints and displays flyers and handbills.
• Collaborates with the Social Media Committee to develop, create, schedule and publish content for the library's Facebook, Instagram, X and LinkedIn accounts; monitor engagement; and assist with reporting on performance metrics.
• Writes clear, engaging copy for a variety of audiences and platforms, including but not limited to web, email, social media and print.
• Prepares and distributes monthly press releases highlighting upcoming library events and programs.
• Drafts and distributes press releases using source materials and information gathered through interviews with library staff and program presenters.
• Produces and schedules monthly email newsletters.
• Proofreads communications materials, including website content, calendar content, emails, outreach materials and Board documents, to ensure accuracy, consistency and adherence to established style guidelines.
• Maintains brand consistency across all communications and materials.

Requirements

• Bachelor's degree in marketing, communications, journalism, English, public relations, graphic design, visual communications or a related field.
• Demonstrated experience in professional writing, editing and creating content for digital and social media platforms.
• Excellent written, verbal, organizational and interpersonal communication skills.
• Strong attention to detail and commitment to producing accurate, high-quality work.
• Ability to manage multiple priorities, meet deadlines and work effectively both independently and collaboratively.
• Demonstrated ability to gather information from multiple stakeholders and translate it into clear, engaging communications.
• Proficiency with Google Workspace and Canva.
• Experience with Adobe Creative Suite, including InDesign, Photoshop, Illustrator and Acrobat.
• Strong visual design skills, including an understanding of typography, layout, composition and branding.
• Working knowledge of website content management systems (CMS), including updating website content and applying basic web writing and usability principles.