Marketing Communication Lead

Responsibilities

• Develop and execute annual marketing strategies and communications plans that support revenue growth, customer retention, and market expansion.
• Establish marketing objectives, campaigns, budgets, forecasts, and performance metrics; monitor results and optimize ROI.
• Lead the North American Bus Marketing Plan and provide regular updates and recommendations to leadership.
• Manage all digital marketing activities, including website content, email campaigns, social media, SEO, digital advertising, analytics, and lead generation.
• Develop and oversee marketing content, branding resources, asset libraries, and the annual marketing calendar.
• Plan and execute trade shows, conferences, customer events, industry engagements, and executive presentations, including logistics, promotional materials, and performance measurement.
• Serve as project leader for the annual North American Sales Meeting, coordinating event logistics, communications, travel, vendors, agendas, and supporting materials.
• Manage media relations, press releases, customer announcements, advertising, and relationships with industry associations, publications, and external partners.
• Oversee external agencies, vendors, and service providers to ensure projects are delivered on time, within budget, and aligned with business objectives.
• Budget Management & Executive Reporting: Develop, manage, and track the annual North American marketing budget.

Requirements

• Bachelor’s degree in marketing, Communications, Business, Public Relations, or a related field.
• 5+ years of experience in marketing, marketing communications, or a related commercial role.
• Demonstrated ability to manage multiple projects and deadlines simultaneously.
• Strong written, verbal, and presentation communication skills.
• Experience developing and executing marketing campaigns and communication plans.
• Experience planning and managing trade shows, customer events, and sales meetings.
• Strong organizational and project management skills.
• Proficiency with Microsoft Office applications, especially PowerPoint and Excel and ability to travel approximately 20-30% within North America.

Benefits

• More information on offered benefits, which include health, welfare, and retirement, are available at mywabtecbenefits.com.