Marketing Communications Coordinator-Bethlehem, PA

Responsibilities

• Identify and tell compelling mission-driven stories through interviews and engagement with donors, recipients, employees, volunteers, community partners, and blood drives.
• Create engaging multimedia content including stories, photography, video, graphics, audio, and digital assets across social media, websites, email, campaigns, and other marketing channels.
• Manage social media content and calendars to support donor recruitment, brand awareness, community engagement, and organizational priorities while maintaining a consistent brand voice, including the organization's mascot, Half Pint.
• Explore innovative storytelling approaches by monitoring digital trends, emerging technologies, and approved AI tools to strengthen Miller-Keystone Blood Center's digital presence.
• Manage creative projects and priorities by assessing communication needs, coordinating assignments, and communicating timelines and project status with internal stakeholders.
• Build relationships by representing Miller-Keystone Blood Center at donation centers, blood drives, hospitals, community events, and other organizational activities.
• Monitor content performance using analytics to identify audience insights, inform content strategy, and recommend improvements.
• Collaborate across the Marketing department to align communications with organizational priorities, audience needs, brand standards, and mission while managing projects and meeting deadlines.

Requirements

• A high school diploma or equivalent, plus 1-3 years of experience in marketing, communications, digital marketing, or social media is required.
• Equivalent education, professional experience, and demonstrated portfolio work may be considered.
• A bachelor's degree is preferred.
• Strong writing, editing, communication, organizational, and attention-to-detail skills.
• Experience creating professional social media and digital content for an established organization.
• Non-profit, Healthcare, and mission-driven experience is preferred.
• Demonstrated ability to identify compelling stories, develop creative concepts, and produce content from idea through final asset.
• Ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced environment.
• Portfolio or documentation demonstrating relevant work in social media, graphic design, photography, video, or other creative disciplines.
• Portfolio submission is required for consideration.

Benefits

• Medical, Dental, and Vision Benefits
• Prescription Plan
• Flexible Spending Accounts
• Life Insurance
• Long Term Disability Insurance
• Vacation, Personal and Sick Days
• Fitness/Gym reimbursement
• Retirement Savings Plan
• And Much More!