The Lead Marketing & Communications Strategist

Responsibilities

• Develop and execute integrated marketing and communications strategies aligned with organizational goals.
• Advise executive leadership on brand positioning, messaging priorities, and audience engagement strategies.
• Identify opportunities to expand reach, strengthen impact storytelling, and increase social enterprise revenue.
• Establish annual marketing objectives, KPIs, and performance benchmarks.
• Serve as the guardian of Bonton Farms’ brand identity and voice across all platforms; ensure consistency in visual identity, tone, and messaging.
• Oversee brand standards and messaging frameworks for internal and external communications.
• Lead development of multi-channel campaigns supporting fundraising initiatives, community programming, social enterprises (Market Café, Coffeehouse, Grocery Connect, etc.), and events and milestones.
• Coordinate digital, print, media, and on-site marketing efforts.
• Oversee content calendars and campaign timelines.
• Develop compelling, mission-driven narratives that highlight community transformation; collaborate with program leaders to capture impact stories.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Minimum 3–5 years of progressive marketing experience.
• Demonstrated experience developing and executing strategic marketing plans.
• Strong writing, editing, and storytelling skills.
• Experience analyzing campaign data and optimizing performance.
• Ability to operate independently and exercise sound professional judgment.

Preferred

• Experience in nonprofit marketing or social enterprise promotion.
• Graphic design and/or video production skills.
• Knowledge of SEO, Google Analytics, and email marketing platforms.

Benefits

• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• Competitive salary
• Dental insurance