Marketing Cloud and Automation Specialist

Responsibilities

• Email Template Development
• Build and maintain responsive email templates using HTML, CSS, and AMPscript within Salesforce Marketing Cloud, using Litmus for quality assurance (QA) and rendering checks.
• Help ensure templates meet quality standards for rendering, accessibility, and load performance across devices, email clients, and mailbox providers (e.g., Gmail, Outlook).
• Partner with creative and marketing teams to apply dynamic content, personalization rules, and brand standards to templates.
• Contribute to a modular template library (components, content modules, and versioning) that speeds up production and reduces rework.
• Campaign & Journey Builds
• Build, QA, and deploy automated and triggered campaigns and journeys for the Independent Agent, Partner, and Direct channels, from requirements intake through launch and monitoring.
• Build and maintain dynamic content blocks to support segmentation and personalized messaging, including rules and fallback logic.
• Write SQL queries and work with data extensions and data relationships to build campaign audiences.
• For the Direct channel, focus on campaign builds, including audience setup, personalization, and QA, in partnership with the channel’s campaign owners.

Requirements

• 2–4 years of hands-on experience in email development or Salesforce Marketing Cloud.
• Proficiency in HTML and CSS for building responsive email templates.
• Hands-on experience with Salesforce Marketing Cloud, including building emails, journeys, and automations.
• Working knowledge of AMPscript for personalization and SQL for segmentation and reporting.
• Understanding of email marketing best practices, including personalization, testing, and accessibility.
• Strong attention to detail and a quality-first approach to building and testing.
• Ability to manage multiple requests at once and keep stakeholders informed on status and timelines.
• Strong collaboration skills and the ability to explain technical concepts to non-technical stakeholders.

Preferred

• Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field.
• Salesforce Marketing Cloud certification (Email Specialist, Developer, or Administrator).
• Experience using AI tools (such as Claude) to automate workflows and improve quality control.
• Experience with Python or another scripting language, and advanced Excel skills.
• Familiarity with Litmus and Salesforce Einstein.
• Experience supporting multi-channel or lifecycle marketing programs; exposure to insurance or to agent, partner, or direct channels is a plus.

Benefits

• 4 weeks accrued paid time off + 9 paid national holidays per year
• Free onsite gym at our Boston Location
• Tuition Reimbursement
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Robust health and wellness program and fitness reimbursements
• Auto and home insurance discounts
• Matching gift opportunities
• Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
• Various Paid Family leave options including Paid Parental Leave
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)