Marketing Business Systems Analyst

Responsibilities

• Develop, implement, maintain, and optimize marketing applications, systems, integrations, and automation supporting tour generation, operational initiatives, and the customer journey.
• Serve as subject matter expert for marketing technology, including Salesforce platforms, TSW, WordPress/Gravity Forms, TravelClick, ChaseData/DialedIn, Tableau, DemandTools, NICE CXone, APIs, SFTP exchanges, and related technologies.
• Lead marketing technology and innovation initiatives, including system implementations, integrations, automation, website enhancements, CRM capabilities, behavioral tracking, digital personalization, and emerging technologies—and manage project roadmaps, priorities, timelines, budgets, risks, dependencies, change management, stakeholder communication, and business readiness.
• Analyze technology and business processes to identify gaps and recommend solutions that improve functionality, efficiency, scalability, and customer experience.
• Partner with Marketing, CRM Marketing, Sales, Operations, IT, Compliance, vendors, and other stakeholders to translate business needs into technical requirements, workflows, use cases, user stories, and acceptance criteria—and to enable targeted, integrated campaigns through effective use of customer data, tracking, preference management, A/B testing, progressive profiling, and automation.
• Manage and monitor system integrations and data flows—APIs, vendor connectors, scheduled jobs, automations, data synchronization, and lead handoffs—troubleshooting failures and coordinating resolution of cross-system issues.
• Support data integrity, governance, security, and compliance through established processes for data matching, deduplication, reconciliation, system access, configuration changes, consent management, customer preferences, and communication requirements such as CAN-SPAM, TCPA, and Do-Not-Call regulations.
• Develop and execute testing plans for system implementations, enhancements, and Salesforce seasonal releases, including user acceptance testing, regression testing, sandbox validation, data validation, issue resolution, and production readiness.
• Monitor system performance, usage, storage, messaging, email deliverability (including sender authentication, list hygiene, and bounce management), API consumption, and other technology resources to identify issues and opportunities for optimization.
• Leverage approved AI and automation tools to improve project discovery, requirements development, process analysis, documentation, testing, quality assurance, and data validation in accordance with Company policies.

Requirements

• Bachelor's degree in business, marketing, information systems, technology, or a related field, with 3+ years of related experience in digital, marketing technology, business systems, or technology management.
• Hands-on experience with Salesforce configuration—including objects, fields, validation rules, Flow automation, reports, dashboards, and user access concepts.
• Working knowledge of SQL, including joins, filtering, aggregation, and data validation, to investigate and reconcile customer and campaign data.
• Experience gathering business requirements, documenting workflows and acceptance criteria, troubleshooting integrations, and executing system and user acceptance testing.
• Experience troubleshooting integrations using field mappings, synchronization status, error logs, and an understanding of APIs, authentication, and scheduled file exchanges.
• Ability to assess downstream impacts of configuration and data changes across integrated systems.
• Proficiency with Excel for formulas, lookups, pivot tables, and data reconciliation, and with business documentation and collaboration tools.
• Experience designing, implementing, and maintaining integrations across CRM, marketing, and operational platforms.
• Experience working within a shared delivery model, partnering with dedicated platform administrators, IT, developers, and vendors to define solutions, coordinate configuration and integration work, and validate delivery.
• Ability to translate business needs and analytical findings into practical technical solutions and process improvements.

Preferred

• Salesforce Administrator, Business Analyst, Advanced Administrator, Marketing Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Consultant, or comparable certification.
• Experience with marketing automation, customer data, and digital engagement platforms, preferably Salesforce Marketing Cloud Engagement and Marketing Cloud Connect.
• Working knowledge of Marketing Cloud Data Extensions, audience segmentation, SQL queries, and automation workflows using Journey Builder, Automation Studio, Contact Builder, and MobileConnect (SMS).
• Experience designing and implementing solutions across Salesforce and connected marketing platforms, preferably Marketing Cloud Engagement, including supporting integrations with operational systems such as TSW or reservation platforms.
• Experience with WordPress or similar content management systems, including page and form updates, plugins, and coordinating changes with web developers or agencies.
• Working knowledge of website structure, HTML, CSS, and JavaScript tags, enough to troubleshoot forms, tracking, and data capture.
• Experience implementing and validating website and campaign tracking using Google Analytics 4, Google Tag Manager, UTM standards, and conversion tracking across web, email, and paid channels.
• Experience connecting web forms (such as Gravity Forms), booking engines (such as TravelClick/Amadeus or Inntopia), and landing pages to CRM and marketing automation platforms, including lead routing, attribution, and troubleshooting the flow of data into those systems.
• Familiarity with cookie consent, privacy, and web accessibility (ADA/WCAG) requirements as they apply to data collection and customer-facing forms.
• Experience supporting Marketing Operations, Sales Operations, customer service, or other business operations functions.

Benefits

• Health, vision, and dental insurance plans
• Company-paid life insurance coverage
• Voluntary Life and Accidental Death/Dismemberment Insurance
• HSA and FSA-Dependent Care Accounts
• Retirement plan
• Generous paid time off (PTO) and sick leave to support work-life balance
• Volunteer Time Off – Paid opportunities to give back to Summit County
• Bereavement leave
• Biannual bonuses
• Tuition Reimbursement Program