Global Director, Digital Experience & Marketing Technology

Responsibilities

• Digital Experience Strategy & Innovation
• Set and lead the strategy for Interface's digital customer experience across the full customer journey, in close partnership with brand, creative and digital marketing, from marketing automation journeys and lifecycle communications to website UX and UI, focused on usability, engagement and conversion
• Define what a great digital experience looks like and translate it into the journeys, touchpoints and platform capabilities that bring it to life
• Build and operationalize personalization and segmentation in platform, including segment build, journey logic, personalization rules and delivery
• Identify and lead the adoption of AI use cases to improve customer experience, efficiency and speed to market
• Own measurement of how our platforms and digital experiences are actually used and where they add value, running a continuous test, learn and optimize loop that sets and adjusts strategy based on that data rather than assumption
• Lead future-focused innovation, including digital merchandising and sampling strategies, and stay current on trends to evolve how customers discover, sample and engage with our products online
• Marketing Technology Platform Strategy & Management
• Own the strategy, roadmap and performance of Interface's core marketing technology platforms, including Salesforce Marketing Cloud, Salesforce Commerce Cloud, Adobe digital asset management, our translation platform and our sales enablement platform, making sure they work together to deliver the customer journeys and experiences we design
• Establish governance, standards and best practices for platform use, data hygiene and quality across teams and regions, driving global consistency while allowing for local market needs

Requirements

• 10 or more years in digital marketing, marketing technology or digital customer experience, with 3 to 5 years leading and developing teams
• Hands-on experience owning marketing technology platforms such as Salesforce Marketing Cloud, Salesforce Commerce Cloud, digital asset management and sales enablement tools, and understanding how they connect into a cohesive stack
• Experience designing and optimizing digital customer journeys, marketing automation and website UX and UI, including segmentation and personalization. B2B experience required, with B2C experience a strong plus
• Experience managing external technology partners and system integrators, including implementation and ongoing support, holding them accountable while keeping the relationship healthy
• Experience supporting a global organization and team across multiple regions and time zones, driving consistency while adapting to local market needs
• Experience partnering closely with IT, sales and commercial teams to deliver connected customer experiences
• Strong strategic thinking that connects customer experience and technology decisions to business outcomes
• Strong with data, analytics and AI, turning insight into action to improve performance and efficiency
• Strong leadership and people development skills, with a track record of growing talent
• Excellent written and verbal communication, with the ability to translate technical topics for non-technical audiences

Preferred

• Relevant platform certifications (e.g Salesforce, Adobe, etc.) are a plus
• B2C experience a strong plus