c05776c4-a336-495d-943f-4e4de8036b91

Marketing and Business Development Manager

Fort Lauderdale, FL (On-site)

$95K/yr – $130K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and lead integrated marketing and business development programs to drive growth across markets, developing GTM strategies, growth plans, pipeline, and measurable ROI while coordinating with Sales, Ops, and partners.

Lead cross-functional GTM and growth initiatives
Establish KPIs, dashboards, and CRM-driven pipeline management
Manage budgets, ROI analysis, and vendor/agency partnerships

Job Description

Responsibilities

Develop and execute integrated marketing and business development strategies that support company growth objectives.
Develop go-to-market strategies for new markets, services, customer segments, and business opportunities.
Build division-specific growth plans in partnership with operational and business leaders.
Identify market opportunities, customer segments, industry trends, and channels that can drive new business.
Lead initiatives designed to increase qualified leads, customer acquisition, market penetration, and pipeline opportunities.
Establish KPIs and reporting that connect marketing and BD activity to measurable business results.
Manage budgets and continually evaluate ROI to determine where resources should be increased, reduced, or redirected.
Lead and support Business Development initiatives across multiple markets and divisions.
Partner with Business Development, Sales, and operational leaders to develop strategies that generate qualified opportunities and strengthen customer relationships.
Establish consistent processes for lead generation, lead qualification, follow-up, pipeline management, and CRM utilization.

Requirements

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
5+ years of progressive experience in B2B Marketing, Business Development, lead generation, growth strategy, demand generation, or related functions.
3+ years of leadership experience managing teams, initiatives, and cross-functional projects.
Experience working within commercial construction or a related B2B industry.
Proven experience developing strategies that generate leads, pipeline, customer opportunities, or measurable business growth.
Experience partnering directly with Sales, Business Development, and operational teams.
Experience with CRM and pipeline management.
Experience managing marketing budgets and measuring ROI.
Experience managing agencies, vendors, and external marketing partners.
Experience with trade shows, industry associations, networking events, and market-development activities.

Salaries

Posted range

$95K/yr – $130K/yr

Taken straight from the job posting.

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