Senior Business Development and Marketing Strategist - Corporate

San Francisco, CA (Hybrid)

$161K/yr – $254K/yrSenior Level10+ years expFull time

Posted 6 days ago

Job Summary

Own and drive strategic marketing and business development initiatives for designated practices and sectors, leading cross-functional campaigns and leveraging client insights to fuel growth.

  • Align annual plans and budgets with revenue goals
  • Translate strategy into actionable campaigns and metrics
  • Partner with practice chairs and Marketing Leadership to maximize impact

Job Description

Responsibilities

  • Lead the development and execution of strategic marketing and business development initiatives for assigned practice groups and industry sectors to drive revenue and strengthen client relationships.
  • Act as a strategic advisor to assigned practice and sector leaders, identifying growth opportunities leveraging client-centric data and knowledge of market trends.
  • Manage complex, cross-functional initiatives utilizing data, client insights, and market trends to inform planning and campaign development.
  • Mentor and guide administrators and other team members to foster a high-performing, client-focused environment.
  • Collaborate closely with senior members of the Marketing Leadership team and other business services teams to ensure integration, innovation, and operational excellence.
  • Develop and lead annual marketing and business development plans including budgets for assigned practices/sectors, ensuring alignment with firmwide goals and a focus on revenue generation.
  • Identify emerging client needs, legal market trends, and business risks to shape proactive campaign strategies and market positioning.
  • Translate strategy into actionable initiatives with clear goals, timelines, and measurable outcomes, i.e., annual event plan priorities, alignment with target clients and prospects, etc.
  • Serve as an advisor to practice and sector chairs, delivering insights and recommendations grounded in market intelligence and client feedback.
  • Lead the conception and execution of high-impact, sector-focused campaigns, thought leadership, and client-focused programs, collaborating with teams across the marketing department to ensure fully leveraged programing.

Requirements

  • Significant experience (10-plus years) in legal or professional services marketing, business development, or strategy, with a track record of leadership and impact.
  • Strong record of working with leadership and key stakeholders.
  • Bachelor’s degree required; advanced degree (MBA, JD) preferred.
  • Prior experience supporting and/or strong knowledge of corporate and transactional-related practices preferred.
  • MS Office Suite
  • Marketing technology including Salesforce, Foundation

Benefits

  • This position is eligible for an annual discretionary bonus, 401(k) plan, medical, dental, and vision insurance, accrued paid time off plan starting at 20 days annually, personal medical and parental leave, up to ten paid holidays, and family care benefits.
Perkins Coie logo

Perkins Coie

3.3 Glassdoor

Perkins Coie is a leading international law firm that is known for providing high value, strategic solutions and extraordinary client service on matters vital to our clients' success. With more than 1,200 attorneys in offices across the United States, Europe, and Asia, we provide a full array of corporate, commercial litigation, intellectual property, and regulatory legal advice to a broad range of clients, including many of the world's most innovative companies and industry leaders as well as public and not-for-profit organizations.

Founded in 1912
Seattle, Washington, USA
2.9K employees (76 in marketing)
44% recommend to a friend
66% CEO approval

Salaries

Posted range

$161K/yr – $254K/yr

Taken straight from the job posting.

See all Perkins Coie salaries

Marketing Team

Marketing Team Size
63 (2% of company)
Median Tenure
10.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
105.2K
Traffic Source Mix
Search
43.9%
Direct
46.1%
Referral
8.3%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~2.8K

Recent News

Perkins Coie logo

Senior Business Development and Marketing Strategist - Corporate

Perkins Coie · San Francisco, CA · Hybrid