Marketing and Business Development Manager

Responsibilities

• Marketing, Growth & Go-to-Market Strategy: Develop and execute integrated marketing and business development strategies that support company growth objectives.
• Marketing, Growth & Go-to-Market Strategy: Develop go-to-market strategies for new markets, services, customer segments, and business opportunities.
• Marketing, Growth & Go-to-Market Strategy: Build division-specific growth plans in partnership with operational and business leaders.
• Marketing, Growth & Go-to-Market Strategy: Identify market opportunities, customer segments, industry trends, and channels that can drive new business.
• Marketing, Growth & Go-to-Market Strategy: Lead initiatives designed to increase qualified leads, customer acquisition, market penetration, and pipeline opportunities.
• Marketing, Growth & Go-to-Market Strategy: Establish KPIs and reporting that connect marketing and BD activity to measurable business results.
• Marketing, Growth & Go-to-Market Strategy: Manage budgets and continually evaluate ROI to determine where resources should be increased, reduced, or redirected.
• Business Development & Pipeline Growth: Lead and support Business Development initiatives across multiple markets and divisions.
• Business Development & Pipeline Growth: Partner with Business Development, Sales, and operational leaders to develop strategies that generate qualified opportunities and strengthen customer relationships.
• Business Development & Pipeline Growth: Establish consistent processes for lead generation, lead qualification, follow-up, pipeline management, and CRM utilization.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
• 5+ years of progressive experience in B2B Marketing, Business Development, lead generation, growth strategy, demand generation, or related functions.
• 3+ years of leadership experience managing teams, initiatives, and cross-functional projects.
• Experience working within commercial construction or a related B2B industry.
• Proven experience developing strategies that generate leads, pipeline, customer opportunities, or measurable business growth.
• Experience partnering directly with Sales, Business Development, and operational teams.
• Experience with CRM and pipeline management.
• Experience managing marketing budgets and measuring ROI.
• Experience managing agencies, vendors, and external marketing partners.
• Experience with trade shows, industry associations, networking events, and market-development activities.

Benefits

• Comprehensive benefits – Health, dental, vision, 401(k) with matching, paid time off, and more.