Responsibilities

• Lead Lifecycle & Sales Velocity: Serve as the Subject Matter Expert for Lead Management across connected systems (Salesforce, Outreach, LeanData) to ensure leads flow efficiently to sales.
• Build and maintain operational frameworks to track speed-to-lead and identify stalled leads to eliminate pipeline bottlenecks.
• Audit lead routing, campaign mechanics, custom field mappings, and operational processes to identify strategy and execution gaps.
• Proactively assist in the management of the Salesforce database, maintaining clean data, GDPR compliance, and contact governance.
• Reporting & Analytics: Develop, refine, and maintain Top-of-Funnel and conversion waterfall reporting models primarily in Tableau, alongside operational dashboards in Salesforce.
• Deliver key insights on lead stage progression, organic lead acquisition, landing page performance, and post-HubSpot migration reporting.
• Write SQL queries to analyze large datasets, monitor KPIs, draw meaningful conclusions, and run ad hoc analyses i.e. Looker.
• System Support & Enablement: Partner with Inside Sales, Field Marketing, and Channel teams on lead management and system best practices i.e. Outreach.
• Help manage sequence triggers, data updates, and cadence hygiene.
• On occasion, perform bulk data maintenance and system updates using Data Loader.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, Information Systems, or a related field.
• At least 3 years experience in: CRM Expertise : Advanced hands-on experience with Salesforce (Leads, Contacts, Opportunities, Campaigns, Tasks).
• Analytics & BI Skills : Proven experience creating data visualizations in Tableau (or similar) and proficiency writing SQL queries to extract insights from large databases.
• Sales Tech & Routing : Experience with sales engagement platforms (Outreach) and automated lead routing tools (LeanData).
• Marketing & Utility Tools : Familiarity with HubSpot platform mechanics and hands-on experience with Data Loader.
• Basic Requirements: Bachelor's Degree AND 2+ years of relevant business analytics/marketing experience
• Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position. (GC/CITIZEN ONLY)

Preferred

• Strong understanding of lead-to-opportunity waterfall dynamics, conversion rates, and speed-to-lead principles.
• Proven track record of translating complex technical guidance into actionable advice for non-technical stakeholders.
• Excellent problem-solving abilities with a proactive approach to database hygiene, compliance (GDPR), and process optimization.

Benefits

• Incentive Bonus Plans
• Medical, Dental, Vision benefits
• 401K with Company Match
• 10 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!