Marketing and Branding Coordinator - City of Irondale

Responsibilities

• Plans, creates, and executes internal and external communication activities; creates and posts advertising flyers; develops and refines messaging in accordance with internal brand; manages social media accounts; coordinates swag orders; maintains swag inventory logs; liaises with relevant external departments.
• Responds to inquiries, resolves issues, and directs individuals to appropriate resources through in-person, phone, or electronic communication.
• Plans and coordinates monthly employee engagement events for staff across all departments using event planning tools and internal communications platforms to promote interdepartmental collaboration and morale.
• Implements the Engage Birmingham program to engage citizens, employers, and community groups using surveys, meetings, outreach materials, and community events to gather input on city initiatives and align with City goals.
• Monitors and maintains content within the internal information hub for all departments using content management systems and audits to ensure accuracy and adherence to branding policies.
• Serves as the marketing and communication liaison between internal and external departments to ensure consistent, accurate, and strategic communication across all channels.
• Develops and executes marketing, communication, and educational strategies for internal and external audiences by managing social media campaigns and outreach activities.
• Develops, reviews, and edits messaging for digital and printed materials (e.g., presentations, flyers, newsletters, guides) using brand templates and collaboration with stakeholders to ensure content accuracy and clarity.
• Coordinates the ordering, inventory, and distribution of promotional materials for City departments using procurement systems and tracking logs.
• Creates and curates social media content (posts, videos, images, infographics) for various target audiences using digital media tools and analytics platforms.

Requirements

• Experience using social media management tools and managing a content calendar to post content to social media platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn.
• Experience creating and delivering creative content (e.g., text, image, and video) for social media platforms using graphic design editing platforms (e.g., CANVA, Adobe Creative Suite).
• Experience developing and executing plans for marketing, communication, and advertising (e.g., facilitating meetings, creating timelines, creating marketing material).

Benefits

• The City of Irondale provides competitive pay and comprehensive benefits packages to include medical and dental insurance, employer-sponsored retirement plan (pension), generous paid holidays, sick and vacation leave, and more.