Marketing & Brand Manager

Troy, MI (On-site)

$100K/yr – $135K/yrSenior Level10+ years expFull time

Posted 3 days ago

Job Summary

Own and scale end-to-end marketing for a growth-focused advisory firm, leading content strategy, HubSpot administration, multi-channel campaigns, and performance reporting to leadership.

Own marketing plan, calendar, and content across blogs, newsletters, video, podcasts, and client stories
Build campaigns, automate workflows in HubSpot, and measure impact to drive growth

Job Description

Responsibilities

Develop and execute marketing plans that support firm growth objectives
Manage the annual marketing calendar and campaign schedule
Identify emerging marketing trends, technologies, and best practices
Recommend innovative ways to increase brand awareness and engagement
Monitor marketing performance and report key metrics to leadership
Create and manage content calendars
Coordinate blog articles, newsletters, videos, podcasts, and client success stories
Transform leadership insights into engaging marketing content
Repurpose content across multiple channels and formats
Ensure consistent messaging and brand voice

Requirements

10+ years of marketing experience
CPA, financial services, wealth management, consulting, or B2B service industry experience
Hands-on experience with HubSpot
Strong social media management background
Excellent writing, editing, and communication skills
Experience developing and executing content strategies
Strong project management and organizational skills
Ability to manage multiple priorities and deadlines

Preferred

Experience marketing professional service firms
HubSpot certifications
Basic graphic design experience
Experience with video marketing and content production
Understanding of SEO and digital marketing analytics

Benefits

Competitive compensation
Flexible work environment
Professional development opportunities
Opportunity to help shape the future of a high-growth advisory firm
Direct collaboration with firm leadership

Gulla CPA

Gulla CPA is a tax advisory and fractional CFO firm helping business owners reduce tax liability, improve cash flow, and scale with clarity.We work with growth-minded businesses that have outgrown reactive accounting and need proactive tax planning and strategic financial leadership. Our services include year-round tax advisory, advanced tax strategy, and fractional CFO support designed to turn financial data into better decisions.Our clients typically generate $1M+ in revenue and value forward-looking insight, structure, and long-term planning.Learn more at www.gullacpa.com or request a strategy conversation.

Founded in 2019

Troy, Michigan, USA

22 employees (1 in marketing)

gullacpa.com

Salaries

Posted range

$100K/yr – $135K/yr

Taken straight from the job posting.

The middle of this range ($118K) is 12% above the median base salary for Brand Marketing Manager roles in the United States ($105K).

Brand Marketing Manager median pay in the United States

$105K/yr

Most pay falls between $90K and $121K. Based on 89 salaries.

See all Brand Marketing Manager salaries See more Brand Marketing Manager jobs

See all Gulla CPA salaries

Marketing Team

Marketing Team Size

1 (5% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

4.1K

Monthly Google Ads Budget

$44.8K

Traffic Source Mix

54.8%

Direct

25.1%

Referral

6.1%

Social

12.8%

Paid

1.1%

Headcount Trend

Current headcount: ~22

Links

gullacpa.com

Crunchbase

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