Head of Brand Experiences
SpinQuest
USA (Remote)
$180K/yr - $210K/yrIn-houseFull-timeSenior level7+ years exp.
1 day ago
Marketing & Brand Experience Manager
Sackets Harbor, NY (Hybrid)
$50K/yr – $60K/yrMid LevelFull time
Posted 18 hrs ago
Job Summary
Own the end-to-end marketing program for a historic hospitality brand, from campaign architecture and on-site content to niche lead channels and partnerships, driving direct bookings and event inquiries.
- Lead cross-channel campaigns across Meta, TikTok, YouTube and Google Ads.
- Build and optimize on-site experiences, content, and partner ecosystems.
Job Description
Responsibilities
- Campaign Architecture & Direct Bookings: Build, deploy, and manage organic and paid social campaigns (Meta Ads, TikTok, YouTube, Google Ads) designed to convert engagement into direct lodging stays, wedding inquiries, and corporate event sales.
- Hands-On Content Creation: Spend time across our campus to shoot, edit, and publish high-quality native video and photos. Document active renovations (like the third-floor expansion and elevator install at Harbor House), behind-the-scenes preservation stories, and vibrant community interactions.
- Specialized Hospitality Lead Platforms: Oversee and optimize listings across niche lead generation channels including Zola, WeddingPro (The Knot + WeddingWire), PMS tools (Cloudbeds), and localized SEO profiles.
- Digital Audit & Asset Management: Conduct an immediate deep-dive audit of our existing digital footprint (sacketsharborhouseinn.com, barracksinnsacketsharbor.com, and local listings). Fix broken guest journeys, update imagery, and manage ongoing web updates.
- Local Partnerships & Event Activation: Build relationships with local wedding vendors, caterers, and regional media. Pitch corporate clients and charities for meeting spaces at The Venue, co-lead our annual bridal expo, and represent the brand on-site during key live events and high-season activations.
- Software & Stack Ownership: Since we are intentionally under-invested in marketing tech today, you will have total autonomy to select, build, and manage your own marketing software, analytics, and productivity stack.
Requirements
- Proven Portfolio & Work Samples: A ready-to-share portfolio demonstrating past campaigns, native video content, and measurable direct booking or revenue growth.
- Boots-on-the-Ground Execution: Resourceful and independent; eager to capture raw content on-site, build systems from scratch, and manage projects without hand-holding.
- Multi-Platform Ad Expertise: Proficient in deploying organic and paid campaigns across Meta (Facebook/Instagram), TikTok, YouTube, and Google Ads.
- Niche Lead Generation Knowledge: Deep familiarity with Zola, WeddingPro (The Knot + WeddingWire), and local SEO best practices.
- Digital & Visual Editor: Intuitively understands social algorithms and trends; highly skilled at capturing and editing reels/short-form video on the fly.
- Entrepreneurial Mindset & Passion: Thrives in small, agile teams where adaptability is essential; genuine enthusiasm for lifestyle branding, community spaces, and preserving local history.
- Portfolio: Please be able to share with us, we look forward to seeing some of your creative work.
Preferred
- Familiarity with property management systems (PMS) like Cloudbeds or Hospitable.
- Ability to perform basic website maintenance and analyze traffic patterns in Google Analytics.
- Experience managing hyper-local or keyword-specific Google Ads campaigns.
- Background in Hospitality, Events, Tourism, or Real Estate marketing.
DD Hospitality & Events
At DD Hospitality & Events, Deb combines hands-on operational solutions with intentional event design. Whether restructuring workflows, mentoring teams, or executing elevated events, she takes a boutique, collaborative approach that turns complex logistics into purposeful experiences. Deb ensures every system built and event delivered leaves a lasting, positive impact on the people, businesses, and communities she serves.Event Management: At DD Hospitality & Events, we believe great experiences start with connection. We are a boutique hospitality company dedicated to bringing your vision to life, because we know that people are the heart of it all.Full-Service Production & Event Management:Designed for those who want an expert partner to carry the heavy lifting from start to finish. From the first spark of an idea and strategic venue sourcing to the final breakdown, we manage the entire lifecycle of your event. We handle the complex logistics and site mapping so you can actually enjoy the moment, knowing every detail is being guided with a steady, experienced hand.On-Site Coordination & Execution:Perfect for when you’ve already found your venue and gathered your favorite vendors but need a trusted lead to bring the "Run of Show" to life. We step in to orchestrate the flow, troubleshoot the unexpected, and keep everything moving. You’ve done the dreaming—we ensure the day unfolds with professional grace and zero stress for you.Operational Solutions: Streamlining the Guest & Team Experience!We identify the operational bottlenecks stalling your progress and develop clear, confident solutions for growth. Whether you are laying the foundation for a new business or navigating a major shift for a seasoned brand, we bridge the gap between where you are and where you need to be.True hospitality can’t be transactional. We offer ongoing, fully mobile partnerships to ensure these systems stick.
Salaries
Posted range
$50K/yr – $60K/yr
Taken straight from the job posting.
Experiential Marketing median pay in the United States
Most pay falls between $73K and $140K. Based on 382 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~2
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