Lead Product Manager – Marketing Planning & Automation
UKG
USA (Remote)
$134K/yr - $191K/yrIn-houseFull-timeSenior level8+ years exp.
1 day ago
Marketing Automation Specialist
Menlo Park, CA (Hybrid)
$129K/yr – $193K/yrMid Level5+ years expFull time
Posted 4 days ago
Job Summary
Own and optimize marketing automation workflows and demand generation programs across B2B channels, driving lead scoring, email programs, and CRM integration; manage e-commerce product data, templates, and testing while driving continuous improvement.
- Lead scoring and routing enhancements
- Email program development and A/B testing
Job Description
Responsibilities
- Develop and optimize lead scoring, segmentation and routing processes to improve lead qualification and timely outreach from global commercial teams.
- Improve and enhance system processes and automation rules within marketing automation platform and integrations with the CRM
- Primary business owner for B2B eCommerce store ensuring products, pricing and images are accurate and updated in coordination with new product introductions.
- Develop and execute email programs that are relevant and appealing to a variety of targeted audiences, including welcome, nurture, trigger, re-engagement and retention programs.
- Create and maintain the library of HTML templates, landing pages, and forms; manage list pulls and uploads for digital campaigns.
- Provide continuous improvement of e-marketing related activities, through A/B testing experimentation of campaign subject lines, content and offers, to provide strategic recommendations on how to improve response effectiveness and efficiency.
- Advise program owners of best practices regarding marketing automation capabilities, testing and projected results; host regular sessions to update stakeholders on campaign performance and best practices.
- Document marketing automation processes, programs and procedures.
- Ensure all external campaign source tracking is captured and data integrity is maintained within the system for closed loop reporting.
- Research and maintain knowledge of marketing automation practices and make recommendations to management on strategies to exploit new innovations.
Requirements
- 5+ years of experience with marketing automation systems; Pardot/Account Engagement automation tools a plus.
- Bachelor’s degree in marketing, business, or related discipline.
- Experience with B2B marketing strategy, especially in a complex buying cycle.
- Basic knowledge of HTML and CSS; JavaScript a plus.
- Expertise in email best practices; Marketing/copywriting/editing skills a plus.
- Experience with CRM software, Salesforce preferred.
- Strong analytical skills.
- Ability to manage multiple deadline-driven tasks simultaneously.
- Keen attention to detail and strong organizational skills a plus.
- Excellent interpersonal, written, and verbal communication skills.
Preferred
- Pardot/Account Engagement automation tools a plus.
- JavaScript a plus.
- Salesforce preferred.
- Marketing/copywriting/editing skills a plus.
- Keen attention to detail and strong organizational skills a plus.
PacBio
3.0 Glassdoor
At PacBio, we’re devoted to empowering you. Pioneering the future through biology takes vision. You have to look beyond the status quo to what’s possible.We know your vision can reveal the full potential of the genome, advance human health and the health of our planet. And that is why your vision and pursuit are at the very center of what our company does — our product design, our customer support model, our partnerships, and even our identity.We create the world’s most advanced sequencing systems to provide you the most complete and accurate view of genomes, transcriptomes, and epigenomes. Our founders invented a new way to study the synthesis and regulation of DNA, RNA, and proteins. Driven by a desire to advance human health, we’re harnessing advances in biochemistry, optics, nanofabrication, and more.We are passionate about developing products that empower scientists to explore the full spectrum of genetic variation in any organism — from unraveling the mystery of rare diseases to improving the world’s food supply. With world-class service and support, we keep your research progressing so you can focus on finding answers.We encourage you to see the whole picture — and consider us the partner you trust to see it too.
Founded in 2004
Menlo Park, California, USA
568 employees (16 in marketing)
0% recommend to a friend
0% CEO approval
Salaries
Posted range
$129K/yr – $193K/yr
Taken straight from the job posting.
Marketing Automation median pay in the United States
Most pay falls between $78K and $120K. Based on 269 salaries.
Marketing Team
Marketing Team Size
16 (3% of company)
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$2B
Last Raise
$85M
Post IPO Equity
Funding History
- Aug 2023Post IPO Equity • $85M
- Jun 2023Post IPO Debt • $441M
- Jan 2023Post IPO Equity • $175M
Traffic Signals
Monthly Visitors
99.8K
Monthly Google Ads Budget
$106
Traffic Source Mix
Search
47.7%
Direct
33.4%
Referral
8.6%
Social
2.4%
Paid
4.2%
Headcount Trend
Current headcount: ~568
Links
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