Marketing Automation Specialist

{"ai_summary":"

Drive automated consumer journeys in Salesforce Marketing Cloud to optimize cross-functional marketing campaigns.

• Own build and optimization of marketing automation campaigns in Salesforce Marketing Cloud.
• Strong requirement: minimum three years in marketing/communications with SQL experience.
• Standout: cross-functional collaboration with strategists, analysts, content experts and designers.

","sections":{"responsibilities":["Builds automated consumer journey-based campaigns in Salesforce Marketing Cloud based on consumer behaviors and interactions.","Reviews campaign activity and collaborate with strategists, analysts, content experts and designers to create new and optimize existing automated marketing journeys.","Responsibilities: Build and optimize marketing automation campaigns via Salesforce Marketing Cloud; collaborate with cross-functional teams to improve journeys."],"requirements":["Minimum three years marketing or communications experience required.","Experience creating automated or drip marketing campaigns within platforms such as Salesforce Marketing Cloud, Hubspot, etc. required.","Bachelor's degree or equivalent combination of education and experience (one year of experience is equal to one year of education) required.","Experience writing and using SQL queries to access information stored in databases required.","Ability to empathize with and envision consumer needs required.","Analytical and creative thinking required.","Solid understanding of email marketing and the overall digital marketing landscape required.","Exceptional attention to detail required.","Exceptional written and communication skills required.","Ability to successfully prioritize multiple tasks with good judgment required.","Candidate must live in Nebraska or Iowa"],"nice_to_have":["Salesforce Marketing Cloud experience preferred.","Pardot experience preferred.","Experience generating creative for social and digital ad campaigns preferred.","Experience researching and documenting processes preferred.","Proficient in Visio workflow design preferred.","Strong user experience design preferred."],"benefits":["Together. Extraordinary. Join a team that values your skills, delivering exceptional care through collaboration.","Leading Health Network Work with the region’s top academic health network, partnering with UNMC to transform lives through education, research, and patient care.","Dignity and Respect: We value all backgrounds and experiences, reflecting the communities we serve.","Educational Support Enjoy up to $5,000/year in tuition assistance, a 35% discount at Clarkson College, and career advancement opportunities with covered educational costs.","Be part of something extraordinary at Nebraska Medicine!"]}}