Marketing Automation Specialist

USA (Remote)

$88K/yr – $170K/yrMid Level3+ years exp

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize the end-to-end email and automation stack to drive campaigns, audience targeting, and reporting quality across channels.

  • Marketing automation ownership: build, test, and deploy emails and automated programs; QA across devices and inboxes.
  • Campaign operations: audience segmentation, list uploads, suppression, scheduling; collaborate with internal teams; identify optimization opportunities.
  • Optimization and governance: campaign reporting, adherence to best practices and compliance, troubleshoot rendering and personalization issues.

Job Description

Responsibilities

  • build, test, and deploy marketing emails, nurture campaigns, and automated programs within our marketing automation platform
  • create marketing emails based on campaign requests and approved creative assets
  • perform QA testing on emails and campaigns to ensure accuracy across devices, browsers, and inboxes
  • manage audience segmentation, list uploads, suppression logic, and scheduling
  • collaborate with internal teams to execute campaigns
  • support campaign reporting and help identify opportunities for optimization
  • ensure campaigns follow email best practices, compliance requirements, and internal processes
  • troubleshoot issues related to email rendering, personalization, and automation workflows

Requirements

  • 3+ years of experience in marketing automation, email marketing, or marketing operations
  • Hands-on experience with platforms such as Marketo, Eloqua, HubSpot, or similar tools
  • Experience with HTML/CSS for email development and troubleshooting
  • Experience building and QA'ing marketing emails and automated campaigns

Preferred

Benefits

  • In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
  • Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
  • Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
Avalara logo

Avalara

3.5 Glassdoor

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

Founded in 2004
Durham, North Carolina, USA
5.8K employees (240 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$962.4K
Traffic Source Mix
Search
37.7%
Direct
55%
Referral
5.3%
Social
0.6%
Paid
1.3%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size
187 (3% of company)
Median Career Experience
17 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$841M
Last Raise
$500M
Private Equity, 4 months ago

Funding History

  • Nov 2025
    Private Equity • $500M
  • Jan 2023
    Private Equity
  • Oct 2022
    Post IPO Debt • $38.6K

Recent News